The Confusion Around Creating “Content”

Unknown-1You’ve probably heard the mantra of most successful online marketers…

“You get paid on the VALUE you bring to the marketplace.”

And that means creating CONTENT that others find helpful and valuable.

The Confusion Around Creating Content

Many seem to be confused about what it means to “create content”.

They feel it has to stem from original ideas.

They worry about their content being “worthy”.

And above all, they question whether they have what it takes to create content that truly serves others.

The Reality About Creating Content

“Content” simply means any form of communication that helps others build their business.

Content can be written, as in articles and blog posts.

Content can be visual, as in videos and slideshows.

Content can be audios, as in podcasts.

Content can be formal trainings, as in webinars.

Content can be informal masterminding, as in Google hangouts.

Content can be original ideas and solutions.

Content can be your take on or review of another person’s work.

Content can be what you learned from the training of others.

Content can be long, detailed trainings to build your training library.

Content can be short, based on one tidbit that you learned from your readings.

And anywhere inbetween.


Content can be ANYTHING that provides information that others find valuable.

4 Ways to Create Content –  Fast, Simple, and Fun!

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9 Responses to “The Confusion Around Creating “Content””

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  1. Amelia joe says:

    As usual,Your video tutorial have so much thing to learn.
    Amelia joe invites you to read..10 Essential WordPress Plugins For Your Business WebsiteMy Profile

  2. Great article !
    there are many awesome ways to create good content and help market your business :)
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  3. richa from bali hut says:

    You have put it really well, Bob. Content is all about creating value and it was, it is and it will always hold importance. Thanks for sharing this informative post.

  4. Great training Bob!

    As always!Another great way that I have learned to create awesome content is by “cashing checks”!

    By that I mean I got to all the stacks and piles of notes that I have from all the training, courses, ebooks and coaching that I’ve invested in and create content around all the valuable info i took in my notes!

    So are notes are like uncashed checks.

    All we have to do is cash them in by using them to create content!

    Thats my ninja trick to creating awesome value filled content!

    Esteban Flores

  5. Sumit Rana says:

    really very nice.
    It improves content writing a lot.
    Sumit Rana invites you to read..Happy Life Quotes And Sayings For FacebookMy Profile

  6. Fredy says:

    Nice post Bob.
    Sure it opens eyes to see how one can come up with a content. At times it becomes very challenging when it comes to creating a worth posting article but once you get the content and enough information the everything else becomes easy. Unless you are not a writer.
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  7. Kyle Stephen says:

    This is a fun way to define “content”, Bob! I think it can be stressful for others when they think about it otherwise. I believe writing should be fun, both for writer and readers. Keep up the good work!
    Kyle Stephen invites you to read..How to Create JobsMy Profile

  8. Sagar says:

    Nice and very informative post

    Content is one important factor in the world of internet for all blogs and websites. Content is in many types like articles. descriptions , comments etc. Now a days the contents have different forms like audio, video , images, instagram etc. The content has become in more digital form so as to make it more effective.

    There has always been a scarcity of good content on the web. Having some content is of no use. Having unique and informative content is what helpful and which works fine. Creating content is not so difficult. But it is true that not every body can write or produce content. One has to have some style, some features, and some creativeness to produce content. The above post explains very meaningfully about what exactly content means. It helps us to change all the confusions about creating content.

    Thank you for sharing.
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  9. Great post Bob. It’s amazing all of the different ways we can create content that provides value for people. Have a good one!
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