- not focusing your efforts
- failing to build a list right away
- spamming on social media
While these are mistakes that will set you back, no mistake has been more costly to me than what I am about to describe.
- One click to send a broadcast email.
- One click to place an internet ad.
- One click to spam 50 FB groups at the same time.
- Your leads are PEOPLE.
- Your customers are PEOPLE.
- Your business IS PEOPLE.