Blog commenting is a funny thing. Done right, it is an extremely effective strategy for building your reputation (branding), forming relationships with blog owners, and yes, getting backlinks to your own blog.
Done wrong, your blog comments can be your worst enemy. At best you may just blend in with the other dozens of commenters on a post. At worst, you can come off looking like a backlink hoarder, with no intention of adding anything intelligent to the discussion.
And if you spam…. well, don't even get me started (more on this later).
One of the most common questions I get from people who are starting out in blog commenting is…
What makes for a really good blog comment?
Let's try something different in answering it. Rather than coming up with a list of qualities for a great comment, I'm going to give you some actual, real life examples of great comments and pretty terrible comments, directly from my blog.
To make it fun, I've even give out awards.
Most Informative Blog Comment Award: Janet Callaway
One of the best ways to “show your stuff” and let others know that you are a true expert in your field is to leave a comment that is truly informative and adds to the post in a meaningful way.
In just one comment, Janet set herself up as a true expert and leader in the Industry.
Not bad for a single comment, right?
Best Technical Blog Comment: Timo Kiander
Sometimes you can show your expertise and leadership by demonstrating your knowledge in a technical area, and provide a comment that truly helps others (including the blog owner!).
Check out this short but sweet technical comment by Timo Kiander of TimoKiander.com:
Why was this such a great comment?
Because it taught other commenters how to do something in a better way. It helped them be more productive.
And Timo, being the smart marketer that he is, posted this comment on a blog (ours!) where a main focus is….. productivity!
Very smart, Timo! Congrats on your award!
Best Branding Blog Comment: VaNessa Duplessie
One of the most powerful aspects of blog commenting is the ability to start branding yourself as a leader.
The winner of our Best Branding Comment Award is VaNessa Duplessie of VaNessaDuplessie.com, and she is an inspirational and passionate leader.
The winner of our Best Branding Comment is so passionate in what she believes in, you can't help but be drawn to her comment.
Check out her comment on my post Network Marketing IS about Selling, So Get Over It!:
Bob! Bob! Bob! I love this post. I had that line, there is no selling involved. You have to be persuasive and genuine and have passion about your offer. That is selling but as you put it, in a different way. People will join you if you are exicted and can show them you can offer them a better way or at least the path towards a better way. Those who are slick or try to convince others are just setting themselves up for failure as the attrition will be big. And it is not genuine.
I like authenticity and working with real people who realisze there is “work” in network marketing and when you stick with it, you can do anything you set your mind to. Working with people you like and want to work with is the best. Therefore, when you’re selling yourself, also remember it is ok to turn people away We get to choose who we want to play with in our businesses. Thanks for letting me go off on a tangent. I am passionate about authenticity in business.
You can see by the passion and the authenticity in her comment how VaNessa successfully brands herself and attracts the clients she desires right to her.
The Worst Blog Comments in August
It's no coincidence that you won't see any of the comments below live on my blog…. they never made the cut and were deleted before publication.
Check them out and I think you'll understand:
Thanks for providing this great information!
Very cool indeed!
Get the idea? These comments do nothing to promote yourself as a person who has something meaningful to say.
In fact, most blog owners see this as a blatant attempt to secure backlinks, and almost always will be deleted.
You don't want to be THAT person, right?
A Word About Spammers
I doubt that anyone reading this post can be considered a spammer. No person who places spam comments would be caught dead actually reading a blog post!
But a word of warning to those who OUTSOURCE blog commenting: Beware! You may not know it, but your reputation could be going down the tubes.
Check out these 2 spam comments left on my blog last month.
Real Acai Berry
Submitted on 2011/08/26 at 3:09 amHello there, simply turned into aware of your blog thru Google, and found that it is really informative. I?m gonna watch out for brussels. I will appreciate if you continue this in future. A lot of other folks will be benefited from your writing. Cheers!
Submitted on 2011/08/26 at 2:59 am
Hello there, simply turned into aware of your blog thru Google, and found that it is really informative. I?m gonna watch out for brussels. I will appreciate if you continue this in future. A lot of other folks will be benefited from your writing. Cheers!
You see the issues here? First, they're obviously not real comments.
But even worse, these 2 comments are identical, left on the same blog (mine) just 10 minutes apart.
Outsourcing blog comments – a really bad idea.
The Most Ridiculous Blog Comment Award
Excellent beat ! I would like to apprentice whilst you amend your website, how could i subscribe for a blog web site? The account helped me a acceptable deal. I were a little bit acquainted of this your broadcast offered vibrant clear idea.
Blog commenting done correctly can brand you as a knowledgable passionate leader who will stand out from the crowd.
Blog commenting done poorly will have the opposite effect, portraying you as a spammer who is only looking for backlinks.
You may or may not get the backlink, but you've ruined your reputation in the process.
Hardly worth the shortcut, right?
Tell me about the best and worst comments on your blog! What about the funniest?
Leave a comment below and join in the discussion!