In the third part of our “How To Succeed in Network Marketing Part Time” blog series, we're going to examine the MLM Online Marketing System and whether using these are good ideas or a total waste of money.
But first, if you've missed either of the earlier posts in this series, check them out now:
So let's take another kind of leveraging power — MLM Online Marketing Systems — and how they can help… and hinder your Network Marketing Part Time Business.
There's some controversy in the Network Marketing industry about the usefulness of online marketing systems. There are those who swear by them and those that absolutely hate them.
I find myself somewhere inbetween.
While I don't believe that these semi-automated systems are THE answer for all marketers, they do serve one very important purpose — they provide a structured framework through which the Network Marketing newbie can begin the process of becoming a rock solid entrepreneur.
It can be totally overwhelming when just starting out, trying to learn all the “moving parts” of the process: creating landing pages, writing sales pages, creating a funded proposal, using autoresponders to keep in touch with business leads, not to mention trying to learn new marketing skills.
Most will throw up their hands in disgust (and fear) and give up.
Enter the MLM Online Marketing System.
In recent years, quite a few online marketing systems have sprung up that have essentially allowed the MLM newbie to plug into an already established marketing system and funnel and make some money, all while going about the process of learning the skills that will carry them forward in their business.
The best systems out there include customizable landing pages and sales pages, pre-written autoresponders that can be personalized, well structured marketing funnels and extensive training. One even has a Call Center that will talk to prospects for the marketer, answer questions, and close sales.
Three of the most popular systems currently available are Carbon Copy PRO, MLM Lead System Pro, and 7-Figure Networker.
Here is what's good about these online marketing systems – they allow MLM newbies to plug into their systems and make some money while they cut their teeth.
They can leverage the knowledge of more experienced leaders in Network Marketing to get some results, build their confidence and start the process of learning their craft.
With all this good, there must be some “bad”, right?
You knew there had to be a downside to these automated marketing systems, right?
And here it is — to be truly successful in Network Marketing (especially when marketing online), you MUST stand out from the crowd. You must rise above the noise to show prospects how you are unique and what you have to offer (and why they should join you rather than the next guy).
And using replicated websites and canned autoresponders doesn't exactly help this process.
Some will argue that MLM online marketing systems actually slow the progress of new marketers. I'm not sure I agree with that, but I do agree that newbies must not lose sight of the essential need to stand out and create their personal brand.
In the long term, it's the only way to build a sound, profitable Network Marketing business.
But if this is true, what about the leaders who are making so much money using these systems? How are they able to do it?
The answer is simple.
For the most part, the “big winners”, the top earners in these companies like PRO and MLSP are already established marketers. They already have the experience in MLM necessary to stand out.
Some have huge followings that they bring with them.
Others are already well known in the industry and their reputation precedes them. They've built their brand.
In other words, they've already gone through the process of learning and growing that ALL networkers need to experience.
So while there's nothing wrong with using MLM online marketing systems to get some initial results and building confidence, you must understand that the learning process can NEVER be eliminated.
The key is to get out there, learn your skills, make a name for yourself and start the process of building that brand that will set you apart from the herd.
Here's where the drawbacks of online marketing systems can get downright ugly…. it's when they hype of “automated systems that do the work for you” and “plug and play” cause newbies to mistakenly believe that all they'll need to do is “buy their way in” and the rest will follow.
We all know this is a recipe for disaster.
When you bring together the hype that some unscrupulous marketers use to get people to join their team, and combine it with the entitlement mentality that pervades society today, you end up with highly dissatisfied Network Marketing newbies who end up quitting with the feeling of being lied to.
When you start hearing complaints like….
“I paid my money, how come I'm not getting leads and sales?”…
you can see the ugly side of these systems in action.
Success in business (and anything else) will always take WORK on your behalf, no matter how much skin you have in the game. It still comes down to you… and only you… who must do the work, grow your skill set, change your mindset, and become more valuable to the marketplace.
That's when the money really comes rolling in… and not before.
No system, no matter how good can change this fundamental rule of business.
To suggest otherwise is… well, just plain ugly.
Online Marketing System Takeaway
Using an online marketing system can be a great early step towards becoming a successful Network Marketer.
You can certainly leverage these systems to get some early results (make some money) while learning how to market online and start building your brand.
But most successful marketers I know wean themselves from these systems and go about creating their own success independently.
They make themselves into the Network Marketing Leader that others will follow.