Ever wonder what is the most powerful Network Marketing skill, the one that will get you the best results in the fastest time?
If you're thinking it's copywriting or blogging or making videos or placing ads for your business, you'd be wrong.
The most profitable Network Marketing skill is (and always will be) sponsoring people using the PHONE.
Methods like video marketing, article marketing and blogging are worthwhile, but they are included in a category called PASSIVE MARKETING — you are creating something that you hope others will respond to.
On the other hand, Prospecting and Sponsoring people using the Phone is ACTIVE — you are connecting with people one-on-one and asking questions.
But Don't You Teach About Blogging and Making Videos?
The fact is, 6 months ago I would never have written this post.
I was a student of Passive Marketing — blogging, articles, videos, etc.
And this predictably yielded Passive Income… so passive that it mostly passed me by! 🙂
When I began studying under those that were TRULY successful in the MLM industry (not the ones who SAID they were successful), I began to see a common denominator.
They were all master prospectors using the Phone.
The Network Marketing Skill Most Misunderstood
It happens all the time.
When I mention to one of my team members that they should pick up the phone and talk to a prospect, their face gets all twisted and contorted.
The mere thought of picking up the phone makes many marketers very uncomfortable.
In fact the phone can feel like it ways 100 pounds!
But it doesn't need to be that way.
Understand that Your Phone Yields Tremendous POWER!
When people think of phoning someone about their MLM business, they usually think of CONVINCING.
That's where most marketers go wrong.
The phone is NOT a convincing tool.
It rarely works, and if it does the people you convince to come into your business don't usually last long.
But when you start using the phone to ASK QUESTIONS, magical things begin to happen.
One of the most powerful questions you can ask a lead is:
“What's recently happened in your life that has you open to a home business opportunity?”
The answer to this question can be PURE GOLD — because it can give you insights into a prospect's “Why”.
And once you know this, you know their hot buttons — those areas in their life that mean the most to them.
Most People Don't Want a Business
Most prospects aren't looking for a home business simply for the sake of owning a business.
Most are looking for SOLUTIONS for a problem.
For most, this comes down to Financial Freedom or Time Freedom.
- It may be freedom from debt or the ability to live life without worrying about having the money to pay the bills.
- It may be about having more time to spend with their kids as they grow up.
When you pick up the phone to talk to a prospect, THIS is what you're trying to find out — NOT if they're interested in starting a business.
You discover this by asking questions about their lives.
And when you understand the answers, your phone becomes VERY POWERFUL.
Want the Fastest Results in your MLM Business?
The fastest way I know to start bringing people into your business is to learn the skill of PHONE SPONSORING.
Learn to ask the right questions.
Stop convincing and start listening.
Get comfortable using the phone to reach out to people and you'll start seeing results in your business very quickly.