I am a HUGE believer in the value of education and I've purchased A LOT of Information Products over the past 3 years. In fact, now that I think about it I've spent thousands of dollars on live events, Ebooks, courses, coaching and other products. But if you're a Part-Time Network Marketer with limited time to build your business, it's essential that you make every second (and every dollar) count. You must be very careful when you buy information products or you could end up wasting a lot of valuable time and money. It's vitally important for the growth of your business to purchase products/courses/coaching that will have positive results in the short-term.
The 7 Rules for Buying Information Products
Rule #1: Do your homework
If you are buying a $10 ebook, it's not that important to check out the author. But if you're going to buy an information product worth hundreds or thousands of dollars, you want to be darn sure the creator has a proven track record of success and delivering on promises. Search the internet for more others experiences using the product. Don't rely solely on the Testimonials on the website. Those will be only the most positive; to get the full story, do your homework. Ask your sponsor or mentors their opinion before you buy.
Rule #2: You may not need even the best product
This one took me a while to get. The truth is, you should only purchase information products that you are ready for. For example, if you are a beginning marketer, you don't necessarily need an advanced course in PPC advertising. You may learn a lot but your business is not at the stage where you will be able to get results quickly. Only buy products that you can use immediately to grow your business.
Rule #3: Don't get overloaded
Unfortunately, this is one rule I seem to continually break. It's important as a Part-Time Network Marketer that you limit the number of training courses or products you purchase to one at-a-time. With only a couple of hours a night to work on your business, concentration and focus are extremely important, or you could end up with a bad case of Information Overload. Better to focus on one training at a time and implement what you've learned than to take many courses simultaneously and implement nothing. And don't worry – most of the courses that “close” to new members magically reopen months later anyway.
Rule #4: Plan ahead and don't get distracted
Creating a solid business and marketing plan is a necessary step to creating a successful home business, but you'd be surprised how many people have no idea where their business is headed. It's like being in a boat without a rudder or motor, simply letting the tide and winds decide where you'll end up. Decide ahead of time what you need to learn to grow your business in the short-term and stick to it. For example, if you want to become an expert video marketer, don't purchase a course on article marketing no matter how good it looks. Stay focussed and stick with your plan.
Rule #5: Don't get enticed by bonuses
Many product launches attracts a herd of affiliate marketers looking to make money off a sale. To entice you to buy through them, many marketers will offer bonuses. Be careful. Don't let these bonuses throw you off course. To be honest, I have rarely even looked at many of the free bonuses I've received as a result of a product purchase. I concentrate my time and effort on the product I purchased. Unless the bonus is specifically something that I've wanted to learn, I ignore them. One exception here – if a bonus includes private coaching from an affiliate you respect and wish to learn from, this can be a reason to purchase through this person. The bottom line – don't be swayed to buy an information product you many not need just because of the bonuses.
Rule #6: Every product you purchase is WORTHLESS unless you take action
Even the best information product is worth nothing unless you take what you've learned and TRY IT OUT. Using the strategies you've learned, test different options and see what works and what doesn't. Only by implementing what you've learned can your business move forward. This one seems like a no brainer, but you'd be surprised how many people go through training and never take action.
Rule #7: Use your results to create a relationship with the owner
Nothing makes the creator of an information product happier and more proud than having one of his students take action and get great results. If this happens for you, be sure to contact the product creator and tell them what you've accomplished. Write or record a testimonial for the product. If it ends up on the product sales page as social proof, you can get some free advertising for your business. Continue to keep in touch with the product creator – many joint ventures have started out with such interactions.
Educating yourself is probably the single most important thing you can do to be more attractive and valuable to your prospects. Remember that, in general people join people, not opportunities, so it's important to continually improve yourself through education and training. Follow these simple rules for buying information products and you'll be well on your way to success in your Network Marketing business.
What are YOUR rules for buying Information products/training/courses? Please comment.
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