bat signalI sent out a survey the other day to my list and followers, and one of the questions I asked was…

“What Do You Need The Most Help With?”

Lots of great answers, but one that kept showing up again and again was…


If you're having trouble finding your audience and trying to figure out who you're trying to attract, I promise you one thing:  

You're thinking too much!

Finding your audience is the simple part.  Building it up is what takes time.  

I'll give you a resource at the end that will help with that part.

3 Steps To Find Your Audience

1.  Be Yourself

Sounds stupidly simple, but it really is.  Be yourself!  Stop trying to be the kind of marketer you THINK you should be, either by your own beliefs or from what you think others expect of you.

Be yourself.

Be quirky.  

Be weird.  

Be funny.  

Be serious.  

Be honest.  

Be vulnerable.  



The other day, I heard this from someone who watched my videos…

“I don't know why, but I really feel drawn to you!”

It's extremely POWERFUL, this attraction stuff.

Be yourself…

Be WILLING to show others that side of you that maybe you try to hide in public.  It's all part of who you are. 


There are people JUST LIKE YOU… who will be drawn to who you are.


2.  Make Them Feel Glad They Found You!

This part's easy, too.  

Once someone reaches out to you, either on social media, forums, or even in the “real” world, make them feel happy they took the time to connect.

What does this look like?

A simple private message on Facebook, Twitter, etc. saying how happy you are to have connected.  Maybe you can talk briefly about what drew that person to you (common interests, experiences, etc.). 

In other words, make them feel welcome…


This is NOT the time to be weird, asking all kinds of probing questions.

And it's DEFINITELY not the time to pitch them your biz opp.  


Think of this in terms of meeting a new friend in your life.  

Have fun, get to know each other, share slowly, be yourself.


Again, you can ramp this up by leveraging technology but when you're first trying to find your audience, it often happens one by one.

3.  Be Willing To Share Your Successes… And Failures

You're on a journey.  You'll have your ups and downs.

Some may be amazing successes worth screaming from the mountaintops.

Others may be miserable failures that may be both demoralizing and embarrassing.

Share both.

Be real.

Be willing to become vulnerable in order to help others on the same path.




It's Your Time to SHINE!


Dr. Bob Clarke


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This post may contain affiliate links to products or services that I trust.  This means that if you make a purchase using the links included in this post, I may receive a commission at no extra cost to you.  Thank you for the support!


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    1 Response to "3 Steps To Find Your Audience: Shining Your Bat Signal"

    • Thomas Mangum

      Anytime I’ve hit a bump in the road, this powerfully simple reminder rears it’s head. HUGE thanks Bob for the reminder!!!! Love you for that!!!

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