Using Social Media For Recruiting: 3 Big Mistakes You’re Probably Making

mistakes using social media for recruitingIf you’re building your Network Marketing business Part Time and not using Social Media for recruiting, you’re missing out on a huge opportunity.

Not many Part Timers I know have time to walk the mall looking for prospects, host home parties, or place 100 calls to purchased “leads” who have no idea why they’re being called.

Entire social media.

Social media has allowed Part Time Marketers to leverage their time like never before.

With social media…

— You can easily find people who are already interested in finding a home business.

— You can easily find people who have interest in your product or service.

— And you can easily find people who are ripe for joining your team.

All accomplished with a few clicks of your mouse.

Never before has it been so easy to find prospects for your business!

But…

3 Big Mistakes When Using Social Media For Recruiting.

When using social media for recruiting, the ease of finding potential prospects is usually counteracted by the mistakes people make during the recruiting process.

Marketers get SO excited finding people who have an interest in joining a business…

That they FORGET that success is built on RELATIONSHIPS!

1 – You propose marriage before the first date!

I see so many marketers using social media for recruiting doing this.

“Join my team!”

“If I can show you a way…”

“You’ve got to see this!”

… all before the first hello!!

Cardinal rule:  Remember the social media is SOCIAL  Your prospects are people, not just numbers for your business…get to know them first!

2 – You have no idea how to bring up your business

Then you have the opposite to the marriage proposal…

People who are AFRAID to bring up their business, afraid of looking spammy or unprofessional.

And I have to say, there’s an art to it.

If you bring it up too soon, you’ve lost.

And if you wait forever to bring up your business, you’ve lost again.using social media for recruiting

What’s really cool is to steer the conversation so they ask YOU about your business!  

Until you master this, my best tip:  When the time feels right ask what THEY are doing for business and see where the conversation goes.

3 – You don’t know how to begin the conversation

There’s a few different mistakes people make in the first conversation with someone they just met on social media…

— They don’t stand out.  I often get private messages from people I’ve never met that simply say “hi” or “hello”.  Lame!

Find a way to stand out from all the other messages people get on social media.  Look at their profile.  Find something in common and talk bout it in your first conversation.

In a nutshell, come off as a normal human being… not a sleazy salesperson!

Here’s a Killer Formula to increase your chances of getting a response to your first message.

 

This is just 3 of the biggest mistakes I see people making when using social media for recruiting.  

I haven’t even hit on the #1 mistake!  It’s a doozy!

 

Your Turn

Have any great tips for using social media for recruiting?  I’d love to hear them!

Leave a comment below and join in the conversation!
To your success!

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Dr. Bob

Creator of The Part Time Business Blueprint

Email: bob@bobandrosemary.com

Skype: drbobclarke

 

P.S.  If you want to Double Your Team using Social Media, check out this Free Web-Class being offered today.  It will turn you from amateur to rockstar pretty darn fast!

 

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About Bob Clarke

8 Responses to “Using Social Media For Recruiting: 3 Big Mistakes You’re Probably Making”

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  1. Rahul Kumar says:

    Useful post by you!!! In these days, social media is the backbone of the company. Most of companies are using this medium for marketing, recruitment, etc. But for recruiting, the company should present oneself and then should know all about the candidate.
    Thanks….

  2. Sanjeet Veen says:

    Using social media, especially the LinkedIn for recruiting can be the right move. But be sure to check the endorsements of the candidates. In most of the cases, those endorsements are not genuine and are the result of you pat on my back and I will do the same for you. Professional networking is talking with only a few people who know you personally who are willing to vouch for your performance and introduce you to people whom you don’t know. But this is slowly disappearing.

  3. Most important is to “be your self” on social media before you start marketing, advertising/recruiting. Sometimes, I find that even if we I am not selling or looking a job, I receive sales and recruiting inquires, just based on what I have published – this could be a sign that people are looking for a person natural like you.

  4. Chuck Holmes says:

    Great points man. The biggest issue I see is people spamming their link everywhere. And then there are the folks who use attraction marketing, but don’t know how to turn people into leads or convert. I use a group myself and have done pretty well with it. That being said, I have recruited a TON more people from my blog than from social media. Just my two cents.

    • Bob Clarke says:

      Having a blog is huge. I actually use it as a hub and point people to it from social media. Further social proof and it’s not surprising that it works for you.

  5. Josh Paiva says:

    Hey Bob, great advice on social media when recruiting. I see you work with Ray and Jessica. They are really awesome trainers. I’ll definitely be back to read more. Thanks again.

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