Every Part Time Network Marketer faces the same struggle — how to be most productive with the limited time they have to work on their home business.
As I pointed out in my last post, there’s 2 kinds of marketing, passive and active.
Passive marketing gets you leads; active marketing builds relationships.
And the key to active marketing is to get people on the phone.
The Most Profitable Use of Time for the Part Time Network Marketer
There’s no greater income producing activity than getting on the phone with a prospect.
There’s just something about the phone that connects you to someone better than Facebook, emails or texting.
That’s why the most successful marketers in the Industry get prospects on the phone as soon as possible.
But as good as the phone can be for your company’s bottom line, the phone can also be….
A HUGE Waste of Time.
There’s nothing worse than spending a long time on the phone with a “prospect”, only to find out they their lack of money prevents them from moving forward.
It’s happened to me… and it’s probably happened to you.
And it’s a COLOSSAL waste of your valuable time.
Sure, it’s great to get to know them a bit and find out their story, but in terms of profitability for your business…
Not so much!
What I’m about to give you is some of the best advice my mentor ever gave me.
When I learned this, it changed everything,
Here it is….
“POINT, DON’T PONDER”
What incredible advice!
And so simple.
Here’s what it means….
When you first meet someone who expresses interest in your Network Marketing business, and they ask the question….
“What’s it all about?”
POINT them to a company call, video, or webinar that explains the opportunity and products.
Don’t PONDER on the phone with them for an hour trying to explain everything,
Chances are you’ll say too much and overwhelm them anyway.
And chances are also good they either 1) won’t be interested or 2) won’t have the money to get started.
And then you’ve spent 30-60 minutes with them that’s essentially wasted time.
Some won’t agree with this, but believe me…
This is time you could have put to much better use, like finding MORE prospects.
Here’s an Example
If I meet someone who expresses interest in my business, I only want to know one thing:
Have you had any experience in Network Marketing before?
If not, I send them to my company video for Newbies to the industry.
If so, I send them to my company video specifically for other Network Marketers.
And if they say… “Network Marketing, I’d never get involved in THAT”…
then I’ve just saved myself some time and energy, and I can move on.
Point, don’t ponder.
If someone tells you they’re really not interested in a business but your product intrigues them…
Then POINT them to a retail page on your company site.
In my case, I send my retail prospects to my company’s TV station.
It sure beats trying to explain all your products, don’t you think?
As a Part Time Network Marketer, TIME is of the essence.
You MUST use it as wisely as possible if you want to succeed.
POINT prospects to tools that your company provides and follow up with them AFTER they’ve viewed them.
It makes for far fewer questions and, if they never take the next step…
They’ve eliminated themselves from getting more time with you.