Finding The Sweet Spot In Your Home Business

sweet spotThe sweet spot.

In baseball, it’s that small area on the barrel of the bat…

The area that, when the ball strikes it, it literally JUMPS off the bat,

And is usually deposited into the bleacher seats for a HOME RUN.

It’s the perfect spot for a hitter.

So, is there a “sweet spot” in your home business?

You bet there is.

It’s the perfect blend between meeting people and leveraging technology that results in your leads and sales EXPLODING without much effort.

You know you’ve hit the sweet spot when your business is FUN, incredibly profitable and seems to run almost on autopilot.

Not there yet?

Don’t worry, I’ll help you out.

Is Your Home Business in Balance?

What about it?

Do you have a balance of meeting people and leveraging technology in your business?

It’s pretty easy to figure out…

If you spend the  majority of time on one or the other, you’re not in balance.

Scenario 1:  You’re a People Person!

I’ve met lots of these folks in MLM.  They love people and want to help the world.


They spend their time meeting new people during their travels out in the world — at the bank, in the grocery store, in the laundromat.

They spend hours on the phone talking to people about their business, one long discussion at a time.

They meet people in coffee shops to give them a presentation of their business model.

These folks have no time to learn about technology or leveraging the Internet… they’re too busy running after their next prospect.

They do well… mostly.

The get some sign ups, they make some money.

But it lacks LEVERAGE and is mostly non-duplicatable.

Scenario 2:  You’re an Introverted, Shy Computer Geek

This is the opposite of the People Person.

This shy, introverted individual has decided to build their business without talking to people.

In fact, talking to people freaks them out.

What if someone disapproves or rejects them?

So, they decide to learn internet marketing and build their business online.

  • They learn about blogging and spend hours upon hours making their blog perfect.
  • They jump on Facebook and worry about their covers, their pictures and their application tabs.
  • They send out Twitter messages with links to their business opportunity.

But they never pick up the phone and actually get to know people.

They never jump on Skype and show a personal interest in their “lead”.

They’re all about numbers — number of impressions, number of clicks, number of conversions.

They will do well, they’ll make some money.

But they, too will never hit the sweet spot in their business.

In case you’re wondering, this was the camp I was firmly entrenched in for years, until I came to understand the importance of the first part of the success puzzle.

I guess you know where I’m going with this.

To find the sweet spot in your home business, you need BOTH…

You need to meet people and converse with them and find out what they truly need and want.

AND you need to leverage technology to generate the leads and prospects so you can sift through and find the PEOPLE that will become part of your team.

  • The MEETING OF PEOPLE part of your business makes it real and personal.
  • The TECHNOLOGY part of your business helps you scale it and EXPLODE your results.


Too much of either will stifle your business and lessen your results.

But when working together in perfect harmony…

You’ve found YOUR SWEET SPOT.

So what about time?

If you’re struggling with trying to fit all of this into your day AND have a life, here’s 2 Resources that you may find helpful:

Our Free Webinar Training — How To Build Your Business in 2 Hours/Day or Less

Our Free Part Time Newsletter dedicated to the struggles and obstacles faced by those building a home business Part Time.


About Bob Clarke

17 Responses to “Finding The Sweet Spot In Your Home Business”

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  1. Emilia says:

    I guess I can say that mine is still developing its sweet spot. People start appreciating my business and it is starting to get better. 🙂 Thanks! And by the way, your wife is so pretty! 🙂

  2. Emilia says:

    Businesses ought to have sweet spot. I believe that this is important in building a successful business. I’m still in search of my own’s sweet spot. 🙂

  3. Kelly says:

    Every business must have sweet spot in order to succeed. I’ll maintain mine. Thank your for sharing such useful information! 🙂

  4. Kristine says:

    I agree! Every business must have a sweet spot to make sure that success will be within reach! 🙂 Thanks for sharing!

  5. Joy says:

    I adore the title! Finding sweet spot sounds very enticing. And wait until you read the amazing content. Good post right there! :))

  6. Arianne says:

    Sweet spot it is. 🙂 Thank you for such a good read and so informative too. 🙂 We all have you to thank.

  7. Vianney says:

    It is a great help for people to maintain a balanced home and business life. In this way, nothing will be sacrificed and needed to be dropped off anytime soon. Thanks for sharing!

  8. Samfrank says:

    This comes at the right time as today I had a very interesting seminar with the same topic. Your approach brings clarity in my thrives! it’s inspiring, realistic, and clearly shows the future of business. Thanks a lot.. as always you’re amazing!

  9. Madras Geek says:

    Great post! This really helps others.

  10. John Flood says:

    Do you know if any of your Programs can be combined with my current system? I do believe they should, but I thought I would ask.

  11. BG Jenkins says:

    Hey Bob… We’re all looking for that sweet spot and do tend to focus on those things that we love and we do need to incorporate it all. Great info.

  12. Penny Turko says:

    Great Article Bob!
    It is true you need some of both these characteristics. The biggest difference in your business comes when you learn how to implement them both and have your main goal as how you can help other’s the best, not what you can sell them. Thanks for sharing! Penny

  13. Penny Turko says:

    Great Article Bob!
    It is true you need some of both these characteristics. The biigest difference in your business comes when you learn how to implement them both and have your main goal as how you can help other’s the best, not what you can sell them. Thanks for sharing! Penny

  14. Great reminder, Bob. I sometimes still find myself heavy on one side or the other, but I’m definitely making strides towards finding that balance!

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