Why aren't I more consistent in my business?
As someone who's coached hundreds of marketers building their business part-time, I've heard this question a lot.
Before I go into the possible reasons behind your lack of consistency, here's a story you should hear…
For years, I struggled to grow my home business. It was always one step forward, two steps back.
- I bought all the courses.
- I attended all the trainings.
- I went to all the events.
And still… I struggled.
I became convinced that there was a SECRET that the successful marketers were leaving out. It felt like there was a secret ingredient that all the gurus knew about, that they were withholding from everyone else.
So I went on a quest to find it.
I hired coach after coach looking for the secret to their success. And coach after coach really didn't tell me things I didn't already know.
It was disappointing. Really disappointing.
But one day, the answer struck me like a bolt of lightning.
It wasn't a STRATEGY or TACTIC I was missing…
It was the CONSISTENCY OF ACTION.
It was such a weight off my shoulders knowing that I didn't have to keep searching for some unknown strategy that would make the difference. I could make the difference. Just by being more consistent!
So yeah, consistency is a big deal and one of the biggest reasons people fail in the home business space.
Let's dive deeper.
3 Reasons You Aren't More Consistent In Your Business
While this isn't a one-size-fits-all kind of phenomenon, there are some common reasons marketers aren't more consistent in their business.
1 — Misunderstanding What Gets Real Results
As the late, great Jim Rohn said…
“Most people major in minor things”.
And that's very true when it comes to building a home business.
I've watched so many high-potential clients waste their time on things like:
- their brand colors and tag line
- constantly checking email and social media
- following leaders in their niche
If they only understood the power of focusing on their “Money Activities”, they would cut their success curve in half.
Your Money Activities are those actions that, done consistently over time practically guarantee your success. That's because these activities are 100% geared towards results, not time-wasting drivel.
2 — Lack of a Simple Plan of Action
There's nothing more detrimental to the success of your business than sitting down at your computer, ready to “crush” your business, and say…
“What should I do today?”
It's the kiss of death for your business because it means you have NO PLAN OF ACTION.
You MUST have a simple action plan to follow, one that prioritizes the money tasks mentioned above.
Without it, you'll be spinning your wheels forever.
I highly recommend you check out my Free Download…
Whether you're a part-time or a full-time entrepreneur, this guide will make a huge difference in your business.
3 — Attraction to Shiny Objects
Shiny Object Syndrome has derailed many a home business entrepreneur. The inability to maintain focus and consistency for longer than a week or month will surely delay your success and keep you spinning your wheels.
I should know.
I was once the King of Shiny Object Syndrome!
Always looking for something better, I never took the time to stay with one company (or even one marketing strategy) long enough to see real results.
And because of this, I delayed my success BY YEARS!
Take it from someone who knows… you want to avoid Shiny Objects like the plague.
And to help you do that, understand this…
- All marketing strategies work
- All business models work
- All sales tactics work
What doesn't work? You moving around so much that you never give anything a chance to really take hold and gain momentum.
You've heard the phrase “stay in your lane?”
Great advice for someone attracted to Shiny Objects!
Want More Consistency Tips? —
Crush Consistency Now!
This post just scratched the surface on consistency and why you can't stay consistent in your business.
I created an entire course to help you. It's called Crush Consistency Now and right now it's 90% off the retail value — yeah, it's really less than $10 (for now)!
It's one of my best-selling micro-courses.
If you want to crush your bad consistency habits, it's a must-have!
It's Your Time to SHINE!
Dr. Bob Clarke
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