I talk a lot about trends… spotting them and being ahead of the spending curve.
First, it was the Internet, then it was video marketing.
Well, this trend is already here and if you're not paying attention, you could be way behind your competitor: Mobile Marketing.
Mobile Marketing: Are You Ready?
Soon the whole world will be carrying around smartphones and using them for everything.
Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobiles.
What does this mean for you?
It means that marketing to mobile phones is critical to your business's success.
Why Smartphones Are Great for Businesses
Marketing online offers major advantages over offline, but smartphones offer even more.
One of the great things about smartphones is that people are always on them. They carry them everywhere and they're always powered on.
Mobile marketing also has much higher response rates than regular online marketing.
When you market to PCs, you have a single window of time for getting your message across.
With smartphones, you have many more opportunities to reach people at any time of day and any day of the week.
Surveys of web surfing habits show that smartphone users are much more focused on what they're doing than PC users, who are generally multitasking.
Smartphone users are looking for more specific information and you've got their full attention if you can provide what they want.
What Now?
First, make sure that your website/blog is mobile-ready.
So many of my fellow marketers have sites that look great on a PC but TERRIBLE on a mobile device.
If this is you, you're at a distinct disadvantage
There are now Themes you can use for your sites that are mobile optimized.
Next, check what your correspondence looks like on mobile.
Check the email you're about to send on your mobile device.
How does it look? Is it formatted correctly?
It's important — this could be your first, or lasting impression.
It's never been easier to be mobile-ready in your business.
Don't overlook its importance.
Suggested Business Resources
Aweber - building your list has never been so important. Grab your Free Account.
InMotion Hosting - my preferred web-hosting service
Descript - by far the best video and audio editor I've ever used.
TubeBuddy - if you're doing videos, this will be your best friend
Legendary Marketer - lead generation and business creation platform for affiliate and network marketers.
Fearless Influencer Academy - learn the skills and strategies for growing any business online.
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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9 replies to "Mobile Marketing: Are You Prepared?"
Great post. I’m surprised at how many people neglect mobile. I’ve gone to the competitor multiple times only because I couldn’t find what I was looking for on my smartphone. This year, more people used mobile apps to search the internet than they did desktops. Can’t ignore that.
Thank you for sharing, and yes people do take their phones everywhere , i am an web developer and now when i buid a site i take in mind funtionality on phones .
Smartphones and tablets have definitely come a long way since their first release. Now, more and more people are using such platforms because of mobility and convenience.
I, for one, am thinking of taking my site in these media. Thanks for all your insights, I learned a lot from here.
It is very true that now-a-days the use of mobile days is just increasing day by day. Very nice post…found useful information about mobile marketing.
Consumer view their mobile device as more personal than their email or web browser, so be relevant and respectful. Use location, age, demographic and other information to segment subscribers and to send them relevant and timely content.
Hey Bob,
This is very true and actually we are all using mobile phone from the interior to the exterior of our cities and villages. Now, with the use of smartphones this makes it easy to market on mobile phones. This is because such a gadget has got internet which means if it is sending an email it will be instantly delivered just like a short message. This is one of the best ways to alert people on offers, promotions, meeting invitations and such. Quite effective!
While mobile marketing could be considered “not so important” right now, it will be impossible to ignore in a couple of years.
Smartphones and tablets are just in any house, more than a desktop pc. So the opportunities to market a product through mobile are constantly increasing.
Great post Bob. It’s amazing how many people consume content online using their mobile devices (me included). Having mobile optimized lead capture pages/blogs is absolutely crucial to our success as online marketers. Have a good one!
Nice and very informative post
Online marketing has been a trend from quiet some time. The ways and methods of online business marketing are also changing from time to time . As said in the above post, earlier it was internet then it changed to video marketing. Now the latest trend which has just started is mobile marketing.
Now a days every body have smartphones. As per the count nearly 1.2 billion people stay connected with mobile phones and the count is still growing. So you can imagine the advantages smartphones can produce , it would be definitely more that regular online marketing. According to surveys the response rate given by smartphones users is greater than PC users. The one thing we have to do is setup our website for mobile devices .
Great post and thank you for sharing.