part time online marketers imageWhether you're a Network Marketer, Internet Marketer, Affiliate Marketer, or Content Marketer, if you're building your business “on the side” while working a full time job, TIME is your most valuable asset.

I've already written many times on this blog about success strategies for Part Time Entrepreneurs, but what about lead generation?

Is there a “best” lead generation strategy for Part Time online marketers?

I previously wrote that all lead generation methods work if done correctly.

But what about strategy? 

Do one or more methods work better for people building a business with limited time?

To answer this, let's examine 4 possible scenarios regarding the 2 most limiting factors for any marketer

TIME and MONEY …

Scenario 1.  Much Money, Much Time

This is where the Top Earners and highly successful Marketers reside.

They work full time on their business and make good money doing it, certainly enough to pay for their marketing.

Neither Time or Money is limiting for these folks… they've earned their riches.

They can pick and choose which traffic generating strategies to use in their business; in fact, many of their leads come about mainly from their reputation.

This is the place where all Online Marketers want to be!

2.  Much Money, Little Time

This is where many Part Time Online Marketers hang out.

Many have a full time job [or the equivalent] that allows them to fund their marketing to some degree.

TIME is their biggest issue when it comes to generating leads for their business.

There's just not enough of it.

3.  Little Money, Much Time

These are people who work full time on their business, but money is an issue.

There's not enough to pay for much marketing to find leads.

For these folks, free or very low cost marketing strategies are the order of the day.

4.  Little Money, Little Time

These people are in a difficult situation, because they don't have enough money to fund any marketing for their business, and they don't have enough time to work on Free Marketing strategies.

I'm not sure if having a home business is right for these people at this time in their lives.

The Good and Bad of Paid and Free Marketing Methods

Paid lead generation strategies such as PPC, banner ads, and solo ads will usually build your lead list faster, many times MUCH faster.  

Here, one well placed ad or banner can result in hundreds of leads over a couple of days.

The drawback is that these marketing strategies cost money, sometimes a good deal of it.

Free lead generation strategies such as social media, blogging, and forum marketing are usually much slower methods in terms of traffic and leads, but the advantage is… they're free.

You can build your list with free strategies… it just takes longer (sometimes much longer).

So Which Lead Generation Strategy Works Best for Part Time Online Marketers?

Since time is a limiting factor for Part Time marketers, using Paid Marketing methods predominantly would seem to be most prudent way of getting their business into profit as quickly as possible (and to STAY in profit!)

Paid marketing methods will build your lead list quickly and allow you to sort and sift to get the best quality prospects to grow your team or buy your products.

But that's not to say that Part Time Online Marketers should ignore Free Marketing Methods.  

No way!

Establishing a well written blog can go a long way to building a reputation in your niche.  

And building a social media following can do the same thing.

NOTE:  If money allows, hiring outsourcers to build out your social media strategies can be money well spent.

Final Words

For Part Time Marketers the mix of paid and free marketing methods will mostly depend on the size of their marketing budget.

Paid marketing strategies should be used as much as possible (as money allows), and free strategies mixed in as time allows.

Of course, the less money available for marketing the higher percentage of free marketing methods will need to be used.

Do You Agree?

Not everyone will agree with this post, and that's okay. 

It's the whole reason for writing a blog, to exchange ideas.

TELL ME WHAT YOU THINK!    

Leave a comment….

and if you like this post, please SHARE IT with your circle of friends.

    6 replies to "Lead Generation for Part Time Online Marketers"

    • Dipa

      Hi Bob,
      You have indeed categorized the 4 different kinds of entrepreneurs very well. Loved how you have a way with words and can explain concepts simply and efficiently. I know a guy (i write content for him)- he works a full time job, manages 4 to 5 websites on the side, but is willing to pay to get the best. He spends hundreds of dollars on SEO, gets his articles written by pros and definitely belongs to the second category of people you have described. I have nothing less than admiration for him.

      Great post-looking forward to more.

      • Bob

        Thanks, Dipa… glad you enjoyed it. The guy you described sounds like a real go-getter!

    • Corey

      Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission.

      • Bob

        It’s all about building the list…. your true business asset.

    • Rajnish

      Lead generation is really very hard work but when I started in 2007 there was not as much competition as now so I made hundreds of sales that time.

      • Bob

        Definitely more competition now, Rajnish. You need to be smarter with your lead generation. As I always say…. see what all the others are doing, and then do the opposite!

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