The final day of the No Excuses 3 Summit has ended and as I sit in my hotel room typing up the pages of notes I took at the conference, I feel compelled to share the biggest takeaways (or “aha” moments) that I personally came away with from NES3:
1. SUCCESS LEAVES CLUES
This was a common theme throughout the conference. It's something I already intuitively knew but it was talked about again and again by many of the speakers.
This simply means that to be successful, you should study success. But more than that, it means to keep your eyes and ears open when observing others successful in your industry. Success doesn't come by accident.
Don't miss the clues.
2. ARE YOU AN ENTREPRENEUR OR A BIZ OPP SEEKER?
This question was asked by Norbert Orlewicz of MLSP and I thought I knew the answer, until Norbert made us take the quiz. If you haven't set a strong business foundation, have a strategic plan in place and the FOCUS to implement that plan, you may be more of an Opportunity Seeker than an Entrepreneur.
3. ALL SUCCESSFUL MARKETERS ARE STATE INDUCERS
This concept was introduced by Brian Fanale and was something I hadn't considered. All very successful marketers are able to change the emotional state of their prospect.
Potential triggers to changing emotional states include security, love, wealth, freedom, significance, power, and the challenge.
When you change the state, you complete the sale.
4. MONEY FAVORS SPEED
This was one of the first things out of Andrew Cass' mouth and with good reason. It's one of the most important Truisms that affect wealth.
- Have you ever missed that golden opportunity because something stopped you from pulling the trigger?
- Have you failed to get ahead of an important trend in the industry, either because you didn't recognize it or you were too insecure to be one of the first to take advantage?
Being successful as an entrepreneur depends on your ability, and your willingness to get ahead of trends and take advantage of new opportunites that make sense for you.
Money favors speed.
5. COPYWRITING IS SALESMANSHIP IN PRINT
If you are looking for that one skill that can make you a hot commodity in the Industry, its copywriting. And if you are looking for that “edge” in your business that will put you ahead of your competitors, it's copywriting.
In a nutshell, copywriting is persuasion with the written word.
I believe that copywriting is one skill that can put you among the leaders in the industry faster than any other.
BONUS TAKEAWAY: From a Presentation by Jonathan Budd and Dean Kosage:
DON'T GET STUCK IN THE PAST OR PRESENT …. LOOK TO THE FUTURE
Why do I say this? Because after listening to Jonathan and Dean's presentation, I believe that the business of Network Marketing is about to change drastically, and those that are stuck in the past (or the present) and are not willing to accept the change of the future will be LEFT BEHIND.
But this has always been the case.
Adapt or die.
If you want to know what the future holds for Network Marketers and related industries, you'll have to ask me or someone else who attended the NES3 Summit.
After all, I can't spill all the beans!