First it was the Internet, then it was video marketing.
Here’s the next trend I see as something you CAN’T afford to miss…
Mobile Marketing: Are You Ready?
Soon the whole world will be carrying around smartphones and using them for everything.
Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobiles.
What does this mean for you?
It means that marketing to mobile phones is critical to your business’s success.
Why Smartphones Are Great for Businesses
Marketing online offers major advantages over offline, but smartphones offer even more.
One of the great things about smartphones is that people are always on them. They carry them everywhere and they’re always powered on.
Mobile marketing also has much higher response rates than regular online marketing.
When you market to PCs, you have a single window of time for getting your message across.
With smartphones, you have many more opportunities to reach people at any time of day and any day of the week.
Surveys of web surfing habits show that smartphone users are much more focused on what they’re doing than PC users, who are generally multitasking.
Smartphone users are looking for more specific information and you’ve got their full attention if you can provide what they want.
How To Take Advantage Of This New Trend… And Get Paid!
So many of my fellow marketers have sites that look great on a PC but TERRIBLE on a mobile device.
If this is you, you’re at a distinct disadvantage.
Second, there is now a unique opportunity for you to take full advantage of the emerging mobile trend.
Like I always say, when opportunity knocks, be smart enough to open the door! 🙂