There is a myth around creating business-related posts on Facebook…
“They won't get much engagement.”
In today's post, I'll show you how to create business posts on your Facebook profile that get PLENTY of engagement.
And I'll give you lots of examples, too.
But first, you always want to be sure you understand the policies and regulations of the social media platform you are using, in this case, Facebook.
7 Business-Related Posts You Can Create On Your Facebook Profile
First, let's talk about different kinds of business-related posts you can create.
1. How-To Tips, Tricks, and Strategies
Show off your knowledge and expertise!
For example, post weekly tips related to your industry or detailed strategies for solving specific problems.
2. Case Studies and Success Stories
Highlight real-life examples to build credibility. For instance:
Share a detailed case study on how your product or service solved a problem.
Feature testimonials or success stories from your clients.
Don't be shy on talking about how your product is superior to your competitors!
3. Behind-the-Scenes Updates
Give your audience a peek into your world.
For example, you can include behind-the-scenes where you share updates on projects you’re working on.
Also, you could offer exclusive insights or sneak peeks into upcoming releases.
People love feeling like they're being given an exclusive look inside your business.
Take advantage of it.
4. Inspirational and Motivational Content
Inspire your audience with quotes.
Post quotes that resonate with you, but add a personal touch by explaining why they matter to you.
And be sure to share your journey, challenges, and successes to motivate others.
5. Controversial or Polarizing Content
Tread carefully with this one.
You could end up alienating a large portion of your target market if you're not careful (unless that's your plan)!
My approach is this:
Industry-related controversies are fair game.
I often share my opinion on hot topics within your industry.
But I steer clear of politics or religion.
That's what's best for my business. It might be different for your business. Act accordingly.
6. Nostalgic Posts
Tap into nostalgia to create an emotional connection.
For example, you could share old photos or stories from your business journey.
Or celebrate anniversaries or key milestones.
Taking people back in time and letting them share in your celebrations can be very powerful for creating engaging business-related posts on Facebook.
7. Interactive Content
Engage your audience with questions and polls:
Ask open-ended questions to spark conversation.
Conduct polls to get your audience’s opinion on relevant topics.
Anything that can get your reader engaged with your content is a big win!
Specific Examples of Engaging Business-Related Posts
Here are some examples of business-related posts from my and other's Facebook accounts that generated a lot of engagement.
Example 1: Sharing Your Wisdom
Example 2: Showing Vulnerability Can Deepen Connections With Your Audience
Example 3: Nostalgia Post – Bring People On Your Journey By Sharing Memories
Example 4: Asking Questions Helps Boost Engagement
Example 5: Be Controversial – Take A Different Stance From Most
Example 6: Soft Promotion- Be Helpful With Added Humor
Example 7: Share Your Story – Take Them On Your Journey
Final Thoughts
Ultimately, this is your profile and your business.
You get to run it how you see fit.
Take my suggestions that make sense for your business and leave the rest.
The important thing is to START NOW.
Don't be afraid to post about business on your Facebook profile.
Just do it in a non-spammy way as I've shown you here.
One more thing — you'll want to be sure that your Facebook Profile is optimized, since is the first place people go to check you out.
Read this post: 5 Places to Promote Your Business on Facebook Without Hurting Your Visibility
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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This post may contain affiliate links to products or services that I trust. This means that if you make a purchase using the links included in this post, I may receive a commission at no extra cost to you. Thank you for the support!
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