Are you using Facebook video messaging yet?  If not, you are missing out on a great way to stand out from your business competitors.

Here's why.

  • People love Facebook.  In fact, it would be hard to find too many online marketers who aren't using Facebook to find new business.
  • People love video.  Instructional videos and online webinars are hugely popular ways to educate oneself in today's culture.

Facebook video messaging combines both Facebook and video, giving online marketers a unique opportunity to build relationships with friends, prospects, and potential joint venture partners.

facebook video messaging cartoonWant more proof:

The Top 3 Sites on the Internet according to

1.  Google

2. Facebook

3.  YouTube

Enough said.

How To Use Facebook Video Messaging

Learn how to send your first Video Message on Facebook.

Watch the short How To video below:


As you've seen, sending a Facebook video message is as simple as 1-2-3.

4 Reasons Why You Should Use Facebook Video Messaging

  • Builds Relationships – keeping in touch with your Facebook friends through video messaging is a killer way to get to know each other and build the relationships that are critical to your business.
  • Builds Trust – people inherently trust people more when they can see your face and listen to you talk.
  • Stand Out From Your Competitors – while everyone else is sending messages with simple text, how much do you think you'll stand out to your prospects by sending a Facebook video message?
  • It's Easy – it takes less than 1 minute to send a Facebook video message.

Your Turn:  LEAVE A COMMENT and Join in the Discussion

Are you using Facebook Video Messaging to build relationships with your Facebook friends and fans?

What's your experience?

Do you have a strategy?

    40 replies to "Facebook Video Messaging: Stand Out From Your Competitors!"

    • Mia

      Hi Bob and Rosemary,

      Great share, I never knew about this video messaging in facebook I use to compose a message in a simple way. I’m glad to hear about this stuff and thanks Bob for sharing this, it is really great!

    • Hans Schoff

      Hey Bob, that’s a great trick. I hadn’t really noticed that video button there before, though I guess with facebook they seem to change things so fast and frequently it’s hard to catch all the changes. Very great way to stand out as you say and get people’s attention. Thanks for the tips!

      • Bob

        You’re very welcome, Hans

    • Jen

      Great post. Video messaging is a great way to enhance the basic computer communication. From text chat to easy face to face chat. I definitely agree that it builds relationships because it brings the personal aspect of communication back.

    • Anne Perez

      Hi Bob and Rosemary. A new way of using video on facebook. thanks for sharing. Video is a great way to build relationships. The only point I would add is not the make the video too long. Just a couple of minutes is enough to get the message across and not take up too much of your recipients time.

      • Bob

        I agree about the length, Anne, especially with your Facebook video message. I never make them more than a minute or two (at the most). People aren’t looking to spend a lot of time listening to your video in a message. Get your point across and move on. I will say that most times my video messages are simply building relationships and I don’t talk about marketing at all. I just want to learn more about them and allow them to know me on a more personal level. Just fun, no business for the most part.

    • Diana Simon

      Hi Dr. Bob,

      Cool tutorial. I have plans this month to do video and this tutorial you shared makes it very easy to do. I have never used facebook video messaging and I think it’s also more personable than just the regular messaging we are all used to.

      I will give it a go and see how it works out. Great tip and you make it look super easy!

      Many thanks,

      • Bob

        Hi Diana,

        You should definitely try this out. It’s especially good for anyone who hasn’t done a lot of video before, because it gets you used to getting in front of a camera and speaking normally. I have used it to refine my video making techniques as well as to send messages.

        Thanks for your contribution, Diana!

    • Dev


      Update this url ( with your own favicon

      Another thing, threaded reply in comments isn’t working.

      • Bob

        Thanks, Dev. I recently switched themes and there as usual there appears to be some kinks to iron out.

        Appreciate the feedback!

    • Dev

      Hi Bob,

      Thanks for doing this great video. Videos are very powerful. I haven’t seen anyone doing video messaging, so i think it is a good time to start with it.

      There are some great benefits of FB video messaging. Every week i get 2 or 3 messages for joining a program or sales page and to be honest i never pay attention to them but how about if i get a personal video? It will defiantly going to get my attention.

      PS. It seems you’ve forget to change the catalyst theme favicon.

      Thanks for sharing this excellent info with us, Bob.


      • Bob

        Hi Dev, great to see you!

        Video messaging is such a cool way to stand out, and it doesn’t take much longer than a quick written note. It certainly is a way I plan on using to stand out from my competition on Facebook.

        Appreciate the positive feedback, Dev.

        PS Not sure what you mean about changing the flavicon??

    • Jon

      Dr. Bob,

      I’ve yet to experiment with FB videos. Quite a good idea considering it’s launching video on the 2nd ranked site globally; two great reasons right there.

      It’s important to be incorporating more video into our marketing mix these days. Definitely an action item I need to take away here. Thanks!

      • Bob

        I agree Jon… video is expanding in its importance in sales and marketing. It’s almost expected nowadays.

        Glad you found this information useful, Jon!

        Great to see you here again!

    • Dennis Edell

      Something else to keep in mind if I ever rejoin FB, lol. Thanks Bob.

      • Bob

        lol Dennis…. you and Facebook have a falling out?

    • Jeanine Byers Hoag

      Hi Bob! I have just started using videos in the past few months and am still finding my way, I’d say. And so far, I have mostly included videos within a blog post and then, posted that on my FB fan page.

      But yesterday, I posted a video all by itself for the first time and I think I may do more of that. Thanks for the encouragement!


      • Bob

        Hey Jeanine,

        I’ve seen the videos on your blog and they are awesome. You are well on your way to becoming a highly proficient video producer! 🙂

        I’ve found that making video messages on FB is a great way for me to practice different video techniques and deliveries. And this way, only one person sees the result, so the damage is minimal 🙂

        Thanks for the great comment, Jeanine. Keep on shooting those videos!

    • Jayne Kopp

      HI Bob, I have never heard of FB messaging before. Your tutorial was excellent. It really is very easy isn’t it? It would be a great way to capture the attention of others when introducing yourself.

      Great advice Bob. Keep up the good work!


      • Bob

        Hi Jayne, great to see you again!

        Yes, FB video messaging is super easy! I wish i had started using it when it first came out, but like many others I didn’t know about it and then I kept forgetting to use it! Hopefully my tutorial will help others see just how easy it is.

        As I was saying to Marcus, it takes me less time to leave a video message than a text message. So I really have no excuse for not using it.

        Thanks for stopping by, Jayne!

    • Stacy

      Hi Bob,

      That is a really clever way to be personal and stand out on facebook! This is why your blog is exploding as it is, you are a true leader! I have not done anything with video yet but this is a compelling reason to consider it!


      • Bob

        Hi Stacy,

        Thanks so much for your kind words. Your comment reminded me of one additional point I meant to make in the tutorial. Using video messaging on FB is a great way to get over a reluctance to making videos (I’m not saying this is the case with you, you comment just reminded me of what the point I wanted to make).

        Video messages go to one person, so if you mess it up it’s not a huge deal. Far better to practice making video messages to get used to making videos and getting comfortable on camera, than stressing out trying to make the perfect video, don’t you think?

        Thanks for shaking up my brain cells with your comment, Stacy!

        We always appreciate your comments and enjoy seeing you here!

    • Mavis Nong

      Hey Dr Clarke,

      What a great tutorial! I couldn’t agree with you more. This is definitely a great way to really connect with others on a more personal level.

      Video is good for building relationships and trust.

      Once again, thank you so much for your kind words and mention 🙂

      All the best,

      • Bob

        Hi Mavis,

        Thanks for allowing me to use your FB message as the subject of my tutorial. It went well and the feedback has been extremely positive. It seems that most people didn’t know it was available, or they knew and kind of forgot to try it out.

        If I can help a few people build better relationships by using video messaging, I’ll feel like the tutorial was time well spent!

        Thanks for your words of encouragement!

    • Marcus Baker

      Hi Bob,

      I really loved the video tutorial you did. It was clear and easy to understand.

      Using video sure is a lot more personal Bob and in some ways easier than writing a message. I do a fair amount of video emailing but have not used Facebook video messaging much yet. I certainly will start doing so after watching your excellent video. Thank you.


      • Bob

        Hey Marcus, thanks for the support and kind words!

        You know, it’s true. It takes me less time to leave a FB video message than writing one. Perhaps when I’m writing I worry about writing the exact right words, whereas when I talk on video I just say whats on my mind. I don’t know, but timewise it’s faster for me to leave a video message.

        Glad to see you’re going to start using video messaging. Let us know here how it goes!

        Appreciate your insights, Marcus!

    • Paige

      I’m surprised that Youtube beat Twitter. Video chat is becoming more popular with Skype and other programs such a Oovoo, so why not combine the two in communication? Facebook is developing new ways to utilize their site and they’re smart. I’m a fan of Facebook.

      • Bob

        Hi Paige, welcome!

        It’s true that FB is making great strides to expand the ways that you can interact with your friends. Being able to send a video message is one thing that, at least to me, makes FB an incredibly powerful relationship building platform. People just love to see other people’s faces and see them “live”, rather than just reading comments. I’ve gotten very positive feedback when using it.

        Thanks for your comment, Paige. Great to see you here!

    • Catarina

      Would be a good tool for people targeting Facebook members. Just remember that your videos have to be super professional. An amateur video will work against you.

      • Bob

        Hi Catarina,

        Good to see you back again! I agree that you wouldn’t want to leave a FB video message in torn clothes or dirty. Putting on a clean shirt and combing your hair will go a long way towards making a good impression on the recipient of your message.

        I’m not sure about it needing to be super professional, though. Whereas a video that you’re making for anyone to see on YouTube needs to be top notch, I’m not sure that a one to one correspondence with a FB friend hold the same power. For me, I find a nice quiet place, be sure I’m not sloppy and just hit the record key and talk. It seems to work for me.

        Thanks for your comment, Catarina! Great to see you hear again!

    • Uri Sheinbaum

      Just like our cell phones being an all-in-one device, Facebook seems like to be doing the same. From chatting to video messaging, this allows that personal communication to come back to life. I feel as though we’ve become zombies to texting and avoiding phone calls, so sending video messages are a great way to connect again.

      • Bob

        Great point, Uri.

        I know from watching my kids texting and IMing, it’s almost like they are avoiding personal contact (face to face). That worries me about the next generation. I love the fact that you can use a social platform as powerful as FB in a truly social way — by speaking to someone rather than writing to them. I am falling in love with video messaging on FB… I will never go back.

        Thanks for your great points, Uri!

    • Adrienne

      I’ve known about Facebook messaging for a LONG time but I’ve never used it and let me tell you why. The way I have my computer set up, I have natural light shining in the background. When I shoot a video using my webcam, it’s horrible. When I close the blinds and use the light I have in my room, the quality of the video is still really bad. I’ve been through 4 different webcams trying to resolve this issue and I finally just gave up. I don’t have a laptop and I don’t have any other way to set my computer up due to the size of my space. So, I’ll send other personal messages to my contacts but using my webcam is just out for me.

      It is a great way to really connect with your contacts on a more personal level so thanks for sharing this Bob. Maybe one day I’ll upgrade and have a lap top so I can sit other places than just my desk.


    • A. Leigh Edwards

      Hi Dr. Bob,

      I had not heard of FB messaging before your mention. I have so much to learn about FB (lol). But, now that you have shared this information, I can truly see the importance and value added. I love it! Thank you.

    • Jane

      Can’t miss a thing when it comes to Facebook and Videos. And yes, Youtube has massive traffic that any blogger can’t afford to miss. But I am just putting off doing vids day after day, coz I am always tired and exhausted when I work for my blog. Don’t I need to be fresh and charming on a vid? LOL.

      Thanks for the headsup 🙂


    • Adnan Ali

      This is a great way to get your message or product out there. Most people are using youtube but I can see facebookers now taking full advantge of this. Great post.

    • Cindy Schulson

      This is a fantastic tip Bob – and a great example of not only how to stand out, but also how to build relationships through social media. Thanks and warm wishes,

    • Elmar Sandyck

      Hi Dr. Bob!

      Yes, I do Facebook messaging but I haven’t done the video messaging yet. Sometimes, I have my reservations about sending video messages or even posting video posts because in some countries, video downloading is not as fast as we would expect it to be.

      But, thanks for sending this clear message of how we could maximize some of the existing tools already available on Facebook. I would have to agree, though, that talking to friends or fans “face-to-face” using video messaging could really elevate the personal touch to a whole new level.

      Thanks for sharing!

      • Bob

        Hi again Elmar!

        That’s a great point about video downloading issues in different countries… I hadn’t thought of it. But I still believe the benefits far outweigh the negatives. I’ve found it to be a great way to build relationships faster than by the written word. It’s different than others are doing, and I know that I love seeing other people rather than just reading their words. I think others feel the same.

        Thanks for the great points, Elmar!


      Facebook Video Messaging: Stand Out From Your Competitors!…

      Are you using Facebook video messaging yet? If not, you’re missing out on a great way to stand out from your business competitors. Short video shows you how……

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