A lot of people want to grow a side business and ditch their 9-5, but they don't know the path. It sounds like a great idea, but they don't know how.
So let me ask you a real question…
Are you working your business in your limited hours each week, hoping it eventually sets you free?
If so, you’re not alone.
Most of the part-time entrepreneurs I coach have big goals, a strong work ethic, and a deep desire to build something that gives them options.
But they also have a lot working against them: limited time, information overload, and outdated advice that no longer works in today’s online world.
That’s exactly why I created my Start From Zero Workshop—to give busy people like you a real roadmap to grow a side business from scratch, using focused, strategic steps that actually work.
And the heart of that roadmap?
It comes down to 3 powerful transformations.
If you want freedom—whether that means replacing your income or simply creating options—these 3 identity shifts will help you get there faster.
Let’s break them down.
Transformation 1: Employee → Entrepreneur
This is where it all starts.
You can’t grow a business by thinking like an employee.
You have to think like an entrepreneur.
That means no one is telling you what to do.
No one is giving you a deadline.
No one is checking to see if you’re working your business or scrolling social.
You are the boss now.
That also means you need to think long-term, prioritize needle-moving actions, and understand that results come from delayed gratification, not immediate rewards.
In the Start From Zero Workshop, we dig deep into what that looks like in real life:
- Clarifying what you actually sell (and it’s NOT just the product)
- Defining your ideal audience
- Creating your Unique Selling Proposition (USP)
This transformation sets the stage for everything else.
Transformation 2: Generalist → Specialist
Here’s where most people get stuck.
They try to market to everyone, post about everything, and end up blending in with all the noise.
When you become a specialist, everything gets easier:
- Your content becomes clearer
- Your offers become more appealing
- Your audience begins to trust you faster
Inside the workshop, I walk you through how to:
- Choose the right traffic source (based on YOUR audience)
- Build a simple funnel that grows your email list
- Create trust-building content that makes you stand out
When you specialize, you stop chasing… and start attracting.
One more thing about becoming a specialist — you generally make more money.
I was in healthcare for 30+ years, and one thing was for sure —
The brain surgeon made way more money than the family doctor.
When you specialize, you narrow your focus. And when you're good at what you do, people will come looking for you.
It's the same with business and marketing.
Specializing will take you where you want to go (FREEDOM!) faster.
Transformation 3: Follower → Leader/Authority
This final shift is where the real growth (and income) happens.
At some point, you have to stop looking around for validation and start showing up like a leader.
No, you don’t need to be famous.
You don’t need 10K followers.
But you do need to show up consistently with value, direction, and confidence in what you offer.
In this section of the training, we cover:
- How to build a loyal community around your message
- How to sell like a leader (not a desperate seller)
- How to use email to deepen trust and drive sales (even with a tiny list)
The good news?
This kind of leadership isn’t about charisma. It’s about service.
You lead by helping people solve real problems.
Go Deeper – How To Grow A Side Business From Scratch
Growing a side business from scratch—especially on limited time—isn’t about hustle.
It’s about making the right moves in the right order.
And these 3 transformations?
They’re your compass.
If you’re ready to go deeper and want to see the full roadmap laid out step-by-step, I highly recommend grabbing the recordings of my Start From Zero Workshop.
I not only walk you through each transformation in detail—I give you AI tools, templates, workbooks, and accountability resources to help you take fast action.
You’ll learn how to:
- Build a business starting with no list, no followers, and no clue where to start
- Use AI to brainstorm offers, lead magnets, and content
- Make consistent offers and build momentum—even on just 1-2 hours a day
Grab the complete recordings + bonus bundle here.
Let’s build something real,
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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