If you're looking for an honest The 60-Minute Sales System review, you're probably trying to figure out one thing:
Is this training really worth it if you want to get better at selling through webinars and presentations?
That's the question I'd be asking, too.
I'm personally going through The 60-Minute Sales System by Mark Harbert and Ray Higdon, and I've already started applying what I'm learning to my own business.
I've also worked with both Mark and Ray in the past.
They've served as mentors and coaches of mine over the years, so I know quite a bit about the people behind the program.
And I'll tell you right upfront…
I'm impressed.
Not because this is some magical new shortcut to sales.
It's not.
What I like is that Mark and Ray are teaching something I believe every serious online marketer should at least understand:
How to make an offer effectively to many people at the same time.
That's what this training is really about.
In this The 60-Minute Sales System Review, I'll walk you through what the course teaches, what I like about it, who I think it's best for, the biggest limitation I see, and why I'm already using the material in my own business.
Affiliate Disclosure: I am an affiliate for The 60-Minute Sales System and may earn a commission if you purchase through a link on this page. There is no additional cost to you. I'm also personally going through the program, and everything in this review reflects my own experience and opinion.
What Is The 60-Minute Sales System?
The 60-Minute Sales System is a six-part training program created by Mark Harbert and Ray Higdon that teaches online marketers how to plan, promote, deliver, sell from, and eventually automate a sales presentation or webinar.
The basic idea is what marketers often call one-to-many selling.
Instead of explaining your offer individually to one person after another, you learn how to give a presentation that educates a group of prospects and naturally leads into your offer.
This is where I think the program becomes more valuable than simply learning “how to do a webinar.”
You're not just learning how to create slides.
You're learning how to build a sales system around a presentation.
That includes:
- Clarifying and strengthening your offer
- Choosing the right presentation topic
- Creating a compelling hook
- Structuring your webinar or presentation
- Promoting it
- Filling the room
- Transitioning from teaching into selling
- Presenting your offer
- Following up
- Improving your presentation
- Eventually automating what works
That's an important distinction.
The 60-Minute Sales System is really about learning presentation-based selling as a skill.
And that's one of the main reasons I was interested in the training in the first place.
Why I Think Webinar Selling Is Such an Important Skill
One thing I've learned after many years in online marketing is that we marketers can get very good at doing everything except selling.
We write posts.
We shoot videos.
We send emails.
We create lead magnets.
We build funnels.
We post on social media.
We try to grow an audience.
All good things.
But eventually somebody has to make an offer.
And that's where a lot of people get uncomfortable.
Now imagine being able to sit down for an hour and communicate your message to 20 people.
Or 50.
Or 100.
Or more.
You teach them something useful.
You help them understand their problem.
You show them a possible solution.
And if your product or service can help them, you make the offer.
That's leverage…
Especially if you're building your business with limited time.
Instead of having the same sales conversation 30 separate times, you're having it once with 30 people.
Then you improve the presentation.
Run it again.
Improve it some more.
And eventually, potentially automate it.
That is why I think learning how to sell effectively through a webinar or presentation can be one of the most profitable skills an online marketer develops.
Not because every webinar will be wildly successful.
It won't.
But because once you develop the skill, you can use it again and again.
My Experience With Mark Harbert and Ray Higdon
There's another reason I felt comfortable investing my time and money in this program.
I know the instructors.
I've worked with both Mark Harbert and Ray Higdon at different points during my online marketing career.
Both have mentored and coached me.
And that matters to me because the online marketing industry certainly isn't short on hype.
I've seen plenty of inflated promises over the years.
Mark and Ray have always struck me differently.
They're straight shooters.
They're experienced. They're highly successful.
And I've always found them to be people of integrity.
That doesn't mean I automatically recommend every product they create.
The training still has to be useful.
It still has to be practical.
And most importantly, I still want to know whether I can apply it in my business.
For this course, the answer is yes.
The Teaching Styles Are Very Different
One thing I think works really well inside The 60-Minute Sales System is that Mark and Ray have very different teaching styles.
And I see that as a strength.
Mark Harbert: Structured and Systematic
Mark tends to be very organized in the way he teaches.
He lays out the concept.
Explains why it matters.
Shows how the pieces fit together.
Then gives you the next step.
If you're someone like me who likes understanding the process behind what you're doing, you'll probably appreciate Mark's style.
Ray Higdon: More Like a Coach
Ray's approach feels different.
I would describe it as more coaching-oriented.
Ray tends to challenge the way you think.
He talks through situations.
He draws from experience.
He addresses objections and concerns.
It often feels less like a traditional lesson and more like you're sitting in a coaching session.
I wouldn't say one style is better than the other.
They're different.
And that's exactly why I think they complement each other so well.
You get Mark's structure and Ray's coaching perspective.
What Does The 60-Minute Sales System Teach?
One of the strongest parts of the course, in my opinion, is the sequence.
It makes sense.
Instead of starting with slides, graphics, and presentation software, Mark and Ray start much earlier in the process.
Because something has to come before your presentation.
Your offer.
Module 1: The Authority Advantage
The first module deals with something that stops a lot of marketers before they ever begin:
Fear.
Fear of presenting.
Fear of making an offer.
Fear of looking inexperienced.
Fear that nobody will show up.
Fear that people will think you're being too “salesy.”
The course introduces what Mark and Ray call their Fear Elimination Equation:
Expertise + Preparation + Practice = Success
I like the underlying message here.
You don't have to wait until you're an amazing presenter before you start.
You get better by presenting.
Your early presentations may not be great.
That's normal.
Nobody starts great.
The point is to develop the skill.
Module 2: The Setup That Sells
This is where things really started clicking for me.
Before you worry about building the actual webinar, you work on the foundation.
What are you selling?
Who is it for?
Why should someone care?
What should be included?
What bonuses make sense?
What should the presentation be about?
What is the hook?
This is exactly the right order.
Because if your offer isn't strong, no amount of fancy presentation work is going to fix it.
And this is where I can give you a real example of how I'm already using the training.
I've already made decisions about the offer I'm going to present and the bonuses I'm going to include based on what I've learned inside the course.
I'm also using that foundation to craft the presentation itself.
That's a big deal to me.
I've taken plenty of courses over the years that were interesting.
I took notes.
I highlighted things.
I thought, “That's a great idea.”
And then…
Nothing.
The information never actually made it into my business.
This training is already different in that respect.
I'm using it.
Module 3: The Full-Room Formula
Of course, there is one slight problem with creating a great presentation.
You need people there to see it.
This part of the system deals with getting people into the room.
That's a piece marketers sometimes underestimate.
We focus heavily on creating the webinar itself and not enough on promotion.
But you can have the best presentation in the world…
And if nobody shows up?
It doesn't matter.
The Full-Room Formula is about promoting the presentation in a cost-effective way and getting the right people registered and attending.
That's an important part of the entire sales system.
Module 4: The 60-Minute Blueprint
This is where the actual presentation structure comes together.
Now you're working on the flow of the webinar.
The opening.
Your story.
The teaching.
The value.
The transition.
And eventually the offer.
One of the things I appreciate about this approach is that you're not just being told, “Create a webinar.”
You're being given a framework.
That matters, especially if you've never built a sales presentation before.
A blank presentation deck can be intimidating.
A structure gives you somewhere to start.
Module 5: The Close That Converts
This is where a lot of marketers get uncomfortable.
The pitch.
You may be perfectly comfortable teaching for 45 minutes.
Then you reach the point where you have to say:
“Here's what I'm offering…”
And suddenly everything feels awkward.
This part of the training focuses on helping you make that transition more naturally.
You're learning how to present your offer.
How to explain the value.
How to use bonuses.
How to present pricing.
How to handle objections.
And how to make the offer without turning into some slick, high-pressure salesperson.
That's important to me.
I'm not interested in pressure-based selling.
I'd much rather help people understand the problem, show them a solution, explain how my offer can help, and let them make the decision.
That's the kind of selling I can get behind.
Module 6: Sell While You Sleep
The final part is where things get even more interesting.
You've created the presentation.
You've delivered it.
You've tested it.
You've learned what works.
Now you start thinking about automation.
This is where you take a presentation that has already been proven and turn it into an asset.
That might include a replay.
An evergreen presentation.
Automated follow-up.
Or a more complete automated sales system.
And I really like the logic here.
Present it live first.
Prove that it works.
Improve it.
Then automate it.
That makes sense.
Too many marketers want to automate something before they've proven anyone actually wants it.
What Bonuses Come With The 60-Minute Sales System?
The program also includes bonuses designed to help students implement the system faster.
These include things such as:
- Promotional email templates
- Text message reminder templates
- Presentation slide templates
- AI prompts for creating and improving presentations
- Additional presentation training
- Paid traffic training
Personally, bonuses aren't the reason I would buy this course.
They're useful.
Some will save time.
But I think the real value is the core skill being taught.
If you want to learn how to sell through webinars and presentations, that's the reason to buy.
Not because there are a bunch of extra files inside the members area.
What I Like Most About The 60-Minute Sales System
As I worked through this 60-Minute Sales System Review, several things kept standing out to me.
1. It Teaches a Skill, Not Just a Tactic
This may be the biggest one.
Facebook tactics change.
Algorithms change.
Advertising platforms change.
Funnels change.
Software changes.
But if you can clearly communicate an idea, deliver value, explain your solution, and confidently make an offer…
That's a skill.
You can use it again and again.
2. The Sequence Makes Sense
The course isn't just a collection of random webinar tips.
Everything builds on what came before it.
Offer.
Presentation.
Promotion.
Selling.
Follow-up.
Automation.
There's a logic to it.
I like that.
3. It's Practical
Perhaps the best compliment I can give The 60-Minute Sales System is this:
I'm using it.
I've already made decisions about my offer.
I've worked out my bonuses.
And I'm crafting my presentation based on what I'm learning.
That's how I judge business training.
Not:
“Was that interesting?”
But:
“Is this helping me move my business forward?”
This is.
4. You Get Two Different Perspectives
I also like the combination of Mark and Ray.
Mark gives you structure.
Ray gives you coaching and perspective.
Because they teach differently, the training feels broader than if one person were simply repeating the same ideas throughout the course.
The Biggest Negative: The 60-Minute Sales System Isn't for Everyone
If you're expecting me to manufacture a bunch of negatives just to make this The 60-Minute Sales System Review sound more balanced, I'm not going to do that.
But there is one big limitation.
This course is not for everyone.
It's very focused.
If you have absolutely no interest in learning how to make offers through webinars, workshops, or presentations, I wouldn't buy it.
Simple as that.
There are lots of ways to market a business.
This program teaches one specific skill:
How to sell one-to-many through presentations.
If that's not something you want to learn, The 60-Minute Sales System isn't the right fit.
Put your credit card away.
But there is a big flip side.
If you DO want to develop that skill, I think the upside is huge.
Think about the leverage.
Instead of presenting your offer individually…
One person.
Then another.
Then another.
You can potentially make that same presentation once to dozens, hundreds, or eventually even more people.
And once you've built a presentation that works, you have something you can improve, repeat, and potentially automate.
That's powerful.
That's leverage… and when you're short on time…
That's GOLD.
Who Is The 60-Minute Sales System Best For?
I think this training makes the most sense for someone who already has, or is developing, an offer and wants to become better at presenting and selling it.
That could include:
- Affiliate marketers
- Network marketers
- Coaches
- Consultants
- Course creators
- Trainers
- Service providers
- Digital product sellers
- Online entrepreneurs
You don't have to be an experienced presenter.
You don't have to be an extrovert.
You don't have to love public speaking.
But you do need to be willing to learn the skill.
Who Should NOT Buy The 60-Minute Sales System?
I would skip it if:
- You have no interest in webinars or presentations
- You have no intention of making offers to an audience
- You're only looking for another course to consume
- You're unwilling to practice and improve your presentation
- You're looking for a magic “done-for-you” system that makes sales without doing the work
This is not a push-button strategy.
You still have to build the presentation.
You still have to promote it.
You still have to deliver it.
You still have to see what works.
You still have to improve.
The course gives you the framework.
You have to implement it.
How Much Does The 60-Minute Sales System Cost?
Pricing can change, so I always recommend checking the current sales page before making a decision.
But whatever the current price happens to be, I think there's a better question than:
“How many videos do I get for the money?”
I'd ask:
What would it be worth to my business if I became genuinely good at making offers through presentations?
That's really what you're investing in.
Not a pile of videos.
Not six modules.
Not the bonuses or the members area.
A skill. Taught by 2 guys who know how to do it successfully.
And if you use that skill repeatedly, the value can extend far beyond one course.
Is The 60-Minute Sales System Worth It?
Here's my short answer.
If you want to learn how to sell your products, services, programs, or affiliate offers through webinars and presentations, I believe The 60-Minute Sales System is worth serious consideration.
If you have no interest in presentation-based selling, I'd pass.
That's really the dividing line.
The value isn't simply learning how to build a 60-minute webinar.
It's learning how to:
Get someone's attention.
Teach something useful.
Build interest.
Communicate your message clearly.
Transition into an offer.
Explain the value.
And ask people to buy.
Those skills go far beyond webinars.
They make you a better marketer.
My Final Thoughts in This 60-Minute Sales System Review
I've been involved in online marketing for a long time.
I've taken a lot of courses.
I've attended a lot of trainings.
I've watched a lot of webinars.
So I'm probably a little harder to impress today than I was years ago.
The 60-Minute Sales System has impressed me.
Part of that is the information.
Part of it is the structure.
Part of it is having two experienced marketers teaching the same overall skill from very different perspectives.
And yes, part of it is that I know Mark and Ray.
They've mentored and coached me.
I've seen how they operate.
I've always considered both of them straight shooters in an industry where hype can sometimes drown out substance.
But ultimately, that's not the biggest reason I recommend taking a look at the program.
The biggest reason is much simpler.
I'm using what they're teaching.
I've already used the material to help me make decisions about my offer and bonuses.
And I'm using the system to build my presentation.
That's what matters to me.
If you don't care about learning how to sell through webinars and presentations, save your money.
Seriously.
But if you want to develop the ability to make an offer effectively to many people at once, I believe there is a tremendous amount of upside in developing this skill.
Because platforms change.
Algorithms change.
Ad costs change.
Marketing tactics change.
But knowing how to communicate value, teach effectively, and confidently make an offer?
That's something you can use for years.
And that is why I believe The 60-Minute Sales System is worth a serious look.
Want to see exactly what's included and decide whether The 60-Minute Sales System is right for you?
TAKE A CLOSER LOOK AT THE 60-MINUTE SALES SYSTEM
Disclosure: I am an affiliate for The 60-Minute Sales System. If you purchase through my link, I may receive a commission at no additional cost to you.
Frequently Asked Questions About The 60-Minute Sales System
What is The 60-Minute Sales System?
The 60-Minute Sales System is a training program created by Mark Harbert and Ray Higdon that teaches marketers how to create, promote, deliver, sell from, and eventually automate a webinar or sales presentation.
What does The 60-Minute Sales System teach?
The training covers the entire presentation-selling process, including developing your offer, structuring your webinar, promoting the presentation, making the offer, handling objections, following up, and eventually automating what works.
Who created The 60-Minute Sales System?
The program was created by online marketers and trainers Mark Harbert and Ray Higdon.
Harbert tends to teach from a more structured, systems-oriented perspective, while Higdon often takes more of a coaching-style approach.
Is The 60-Minute Sales System only for webinars?
Webinars are a major application of the training, but the underlying principles are broader.
The course teaches one-to-many presentation selling, which can also apply to workshops, trainings, live presentations, and other environments where you eventually make an offer.
Is The 60-Minute Sales System good for beginners?
It can be. You don't need to be an experienced presenter.
I do think you'll get more value from the course if you already have, or are developing, an offer you want to sell.
Do I need to be good at public speaking?
No. Presentation skills develop through practice.
The course is designed to help marketers become more comfortable and effective at presenting and making offers.
Who is The 60-Minute Sales System best for?
I believe it is best suited for affiliate marketers, coaches, consultants, network marketers, course creators, trainers, service providers, and other online entrepreneurs who want to learn how to sell through webinars and presentations.
Who should not buy The 60-Minute Sales System?
If you have no interest in webinars, workshops, presentations, or one-to-many selling, the program probably isn't a good fit.
It teaches a specific skill, so the value depends on whether you intend to use that skill.
Can The 60-Minute Sales System be automated?
Yes. One of the goals of the system is to help you build and test a presentation live before eventually turning a proven presentation into a replay or automated sales asset.
Is The 60-Minute Sales System worth it?
In my opinion, it is worth considering if learning to make offers through webinars and presentations is important to your business.
I'm personally applying what I'm learning to my own offer and presentation, which is ultimately the biggest test for me when evaluating any business training.
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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