Blogging is all about finding your own voice and sharing your knowledge and insights.
But a blog is also a place to build relationships, establish trust and show your readers that you’re a really great person to hang out with.
The last thing you want to do is alienate your blog readers.
They’ll leave before they even know what an awesome person you are!
5 Surefire Ways to Alienate Your Blog Readers
Below are 5 common mistakes I see bloggers making that can cause your readers to go elsewhere…
1. Making Your Blog All About YOU
Your blog is not about you. Shocked?
You shouldn’t be.
You may tell stories about your experiences in life, or share knowledge that you’ve gained along the way but your blog is really about YOUR READERS.
You need to give your readers what they want and help them solve their problems.
They don’t necessarily want to hear about your success — they want to learn how they can have the same kind of results.
So give them what they want!
2. Make It Hard To Find Things – Poor Navigation
When your reader comes to your blog for the first time, it’s best to not make them work too hard to find what they're looking for.
I can tell you from experience that nothing’s more frustrating than being on a blog and not being able to find posts or pages that interest me.
You can fix this problem in any number of ways:
- Have a search bar prominently displayed on your blog.
- Linking to other posts of interest within a blog post for a seamless transition (called internal linking).
- Use plugins like Yet Another Related Posts that will give your reader a list of related posts at the end of each article.
3. Give Your Readers a Headache
Have you ever been on one of those blogs where the post are just one big paragraph?
Or maybe 2 or 3 super long ones?
It can be hard to read and, honestly, I usually hit the back button and take off before I get a headache.
To avoid this, be sure to break up your content into short paragraphs of only 1-3 sentences. Use headings and sub-headings to organize your text and make it easier to read.
Use the bold and italics feature to accentuate your important points.
Finally, use images to break things up and make your posts more interesting.
People's eyes naturally scroll DOWN the page, not side-to-side (as much).
Make it easier for them to read your posts!
4. Interrupt Their Reading Experience
Pop-ups are really popular on many blogs today. If you read a lot of blogs, you’ve surely seen them.
Love ‘em or hate ‘em?
Well, chances are if you are a marketer you love pop-ups because they’ve been shown to increase opt-in conversions and generate sales.
But if you’re the reader, chances are you're not a fan, especially when used the wrong way.
There is a compromise that can work for everyone.
The worst thing to do (in my opinion) is to have something pop up right away, as soon as the reader hits your page. It interrupts their reading experience and often results in frustration and readers exiting your blog.
Most pop-up software allows you to set a time when the pop-up appears, say 30 seconds. This is not as bad for the reader as they are already into the article and will likely continue.
In my view, the best way to use pop-ups is when your reader is set to exit your blog. It's not intrusive but reminds them they should grab your valuable information before they leave.
5. Take Before You Give
If your blog is part of your business, there will come a time when you aspire to make some money for your efforts. This is generally not a problem and is perfectly fine if your readers feel taken care of.
The problems arise when your blog readers feel like they’re being cheated.
It’s the old 80/20 rule.
Better to make it 90/10.
If you’re not consistently providing pure content that shows your readers that you’re listening to them, you run the risk of alienating your blog readers.
If they feel like you’re only in it for the sale, you’ve probably lost them.
On the other hand, if you’ve established yourself as someone who gives before you take, then you’ve earned the right to suggest affiliate products or promote services on your blog.
It comes full circle back to our first tip…
Make it all about your reader’s experience!
Suggested Business Resources
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InMotion Hosting - my preferred web-hosting service
Descript - by far the best video and audio editor I've ever used.
TubeBuddy - if you're doing videos, this will be your best friend
Legendary Marketer - lead generation and business creation platform for affiliate and network marketers.
Fearless Influencer Academy - learn the skills and strategies for growing any business online.
It's Your Time to SHINE!
Dr. Bob Clarke
This post may contain affiliate links to products or services that I trust. This means that if you make a purchase using the links included in this post, I may receive a commission at no extra cost to you. Thank you for the support!
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