Many people with side businesses have been told to stay sheltered due to the Coronavirus and suddenly find themselves full time in their home business.
Meanwhile, some full-time marketers are suddenly thrust into a situation of being in lockdown with their entire family, leaving them precious little time to work on their business.
This has been a tough adjustment for many.
There seem to be two camps when it comes to how to build their home business during these troubling times.
Some have basically shut down operations and are waiting for things to get back to normal.
They figure that people aren't in buying mode right now (a wrong assumption).
Others are going full-speed-ahead and building their business aggressively. Interestingly, some have been “shamed” on social media for doing so.
Whether you're pulling back your business operations or aggressively building and growing your business, there's never been a better time to reduce your business expenses and control costs, given the current unstable economy.
Here are 6 easy ways to reduce business costs, many of which can be done starting TODAY:
6 Easy Ways To Reduce Business Expenses
The following strategies are effective in cutting business costs, especially during times of crisis.
However, they could also be called “best practices” when it comes to controlling expenses and increasing profits for your business.
They are easy to perform and in many cases, the impact on your bottom line can be seen immediately.
Here we go…
Eliminate Tools and Services You No Longer Use
The fastest and easiest way to reduce business expenses is to go through your bank and credit card statements and look for charges that you can eliminate.
Even before the recent crisis, I performed this task quarterly for my business.
You'd be surprised how often we continue to pay for things we no longer use in our businesses (or maybe you wouldn't).
Look for line items on your statements such as :
- Monthly payments for tools that you no longer use.
- Recurring charges for subscriptions you no longer want.
- Even past charges that you could possibly refund if they are recent.
One more place to check is Paypal.
Many people have recurring payments and/or subscriptions which can go unnoticed.
To cancel automatic Paypal payments and subscriptions, follow the directions as follows:
It's quite easy to save hundreds and maybe even thousands of dollars a month just by going through this short exercise.
Consider Using The Yearly Option for Payments
Another way to save money (and thus reduce expenses) in your business is to consider paying a yearly charge for products and services you use rather than monthly charges.
You can usually save 10-20% or more by opting for the yearly payment option, especially if you know that you'll be using this tool or service for the entire year.
For example, if you were to purchase a subscription for Aweber, a popular email autoresponder service, you could save almost 15% by paying annually instead of monthly.
It may be somewhat painful to pay the whole sum of money upfront, but in the long run, it will reduce your business costs.
Look To Combine Expenditures Using Tool Suites
Sometimes, you can find a suite of tools that combine tools that you are paying for individually.
It's similar to buying a package from your local cable company that includes internet, TV and phone.
You save when you purchase bundled services.
For example, I have a membership in a tool suite called GlobalNPN, which contains an email autoresponder, blogging platform, web hosting, ad tracking system, video and audio hosting, and a URL rotator for one low monthly cost.
They also have an affiliate program that allows you to potentially earn back some or all of the membership costs.
This would cost hundreds of dollars more each month if you purchased each of these tools individually.
Look for ways you can combine costs in this kind of situation.
It can reduce your business expenses significantly short-term.
Reduce Membership Levels
Another way to reduce business costs when times are tight is to reduce your level of membership in programs or companies with which you do business.
For example, a premium membership in a Lead Generation System I belong to costs $300/month, while the basic membership costs only $50/month.
That's a savings of $250/month that you can recoup right away.
Of course, you can also cancel memberships if you wish, but reducing membership levels can allow you to remain active in a company or program while still reducing your monthly business costs substantially.
It may not be ideal for your business long-term, but these kinds of cost-saving measures can keep you afloat until a crisis passes.
Consider Virtual Training in Place of Live Events
I'm a huge fan of attending live events.
I think there's a handful of activities that can shorten your learning curve for success in your business, and this is definitely one of them.
Having said that, attending live events can get expensive when once considers travel, lodging and event costs.
An alternative to attending the real thing is to watch the event virtually via Live Streaming.
Many event organizers make this an option for those who cannot attend, and it's a really good alternative.
Importantly, it's much cheaper and can really help you reduce business costs when your budget is tight while still benefiting from the event training.
And while Live Streaming won't give you the ability to meet event attendees and talk business, it's certainly better than not going at all.
Focus Your Buying
While this strategy may not reduce your business costs immediately, through buying products, courses and tools in a more focused manner you will save money in your business.
I tell all my coaching clients this in one of our first sessions…
Don't buy anything for your business unless you plan to use it in the next 30 days!
The reason is simple:
When you resist impulse buying, not only do you focus on exactly what you need to be doing at the moment, but you save money in the process.
Imagine this scenario…
John is an internet marketer who is learning video marketing to grow his business.
He's made a pledge with his coach to do 30 videos in the next 30 days as a way to jumpstart his business.
On day 5, John sees an ad for a brand new Instagram course, created by someone he really admires.
The price-point is high but not out of his budget… and the bonuses look amazing.
John has always thought about adding Instagram to his internet skills, so he decides to pull the trigger and buy the course.
Here, one of two things generally happens:
- John puts his new course on hold and continues doing his 30 videos. After the month, John has forgotten all about his new Instagram training and gets busy doing other things. About 6 months later, John happens to see the link to his Instagram course but decides he no longer wants to learn this new skill (or the course is now outdated, which happens to many courses that are based on a social media platform).
- John gets drawn into his new course and gets excited about learning this new skill. He spends much of his time-consuming training and setting up his Instagram profile. He soon forgets all about his pledge to do his 30 videos and when he does remember, he feels hopelessly behind and abandons his goal. John has totally lost momentum in his business.
Perhaps now you can see why I advise my coaching clients to focus their buying and keeping their credit cards in their wallets.
I encourage you to adopt a similar philosophy.
It will save you time and can significantly reduce your business expenses.
COMPLIMENTARY COACHING OFFER: I offer a free 30-minute Focus Call to help business owners gain clarity and insights into their time and activities. We come up with a solid plan of action for doing high impact activities first and moving your business forward, so that you always know exactly what to do every time you sit down at your computer. You can schedule your session at http://FreeFocusCall.com