In today's post, you will learn the 5 best places to promote your business on Facebook without hurting your visibility.
In general, Facebook doesn't like you to place outbound links in your posts that will end up taking people off the platform.
Their goal is to keep people on Facebook as long as possible.
When you fight their algorithm by placing outbound links in your posts, they penalize you by reducing the visibility of that post.
However, there are places where you can place outbound links without hurting your visibility.
They are located on your profile, offering you a powerful way to have people check out your websites and offers that are outside Facebook.
However, that's not the only reason that your Facebook Profile is important.
Why Your Facebook Profile Matters
Before diving into the specifics, it's crucial to understand why your profile is so important.
Your profile is the gateway to your Facebook presence.
Think of your profile as the front entrance of your home.
If your front porch and yard are full of garbage or otherwise look unkept, it's not a great first impression for visitors.
The same is true of your Facebook Profile.
It's where people decide if they want to connect with you, follow you, or engage with your content.
A well-maintained profile reflects professionalism and credibility, which are essential for any business owner.
Here are some Facebook Profile best practices:
- Make your profile picture a nice picture of YOU — not your dog or kids or favorite houseplants. People want to see who they could potentially do business with.
- Make good use of your “bio” or “intro”. It's prime real estate where you can tell people more about you and how you can help them.
- Fill out your “About Me” section to give people more information about you.
- Post often. At least a few times a week, if not daily.
- Pitch sparingly. If your posts are all about what you sell, your profile will be boring.
With that out of the way, let's turn to the best places to promote your business without hurting your visibility.
The 5 Best Places To Promote Your Business on Facebook
1. Your Cover Photo
Your cover photo is prime real estate for your business link.
Choose a cover photo that represents you or your business well.
It could be a picture of you in action, a memorable vacation spot, or something that resonates with your audience.
In the description of your cover photo, you can explain why you chose that picture and seamlessly transition into talking about your business.
For example, if your cover photo is from a significant trip, you can mention how your business allowed you the freedom to take that vacation and then include a link to your lead magnet or website.
2. Your Profile Picture
Yes, your profile picture can be more than just a smiling photo of yourself.
It can also be a place to subtly promote your business.
When you click the “Edit” button on your profile picture, you can add a description.
This is a perfect spot to include a brief story about yourself and your business, along with a link.
For instance, you can share why you started your business, your journey, and what your business offers.
This personal touch can make a big difference in how people perceive you.
3. Your Bio (Intro)
The bio section, also known as the intro, is a concise spot where you can share what you do and include a direct link to your business.
Since space is limited, make sure your link is short and sweet.
For example, instead of a full URL, you can simply write “mybusiness.com/plan” to save characters.
Pair this with a punchy statement about what you offer, such as “Helping you save time with effective business strategies.”
4. Your Contact Info
In the “About” section of your profile, you have the option to add contact info, including websites.
This section allows you to include multiple links, but it's best to keep it focused.
Choose one or two key links that are most relevant to your business goals, such as a lead magnet and your main website.
Avoid cluttering this section with too many links, as it can overwhelm visitors and dilute the impact.
5. Your Pinned Post
The pinned post is a powerful tool that many overlook.
You can pin one post to the top of your profile, ensuring it's the first thing visitors see.
Create a post that introduces yourself and your business, sharing valuable information and a compelling call-to-action with a link.
To pin a post, publish it first, then click the three dots on the post and select “Pin to Top.”
This ensures your most important message stays front and center.
For more information on creating a Pinned Post, check out:
How To Create An Optimized Facebook Pinned Post To Generate Passive Leads And Sales
Keeping Your Profile Active
Now that you know where to place your links, it's essential to keep your profile active and engaging.
An inactive profile can give the impression that you're not serious about your business.
Make a habit of posting regularly, sharing valuable content, and engaging with your audience.
This not only keeps your profile lively but also increases your chances of being seen by more people.
Remember… your Facebook profile is more than just a social media presence; it's a gateway to your business.
By strategically placing links in your profile picture, cover photo, bio, contact info, and pinned post, you can promote your business effectively without facing penalties from Facebook.
Keep your profile active and engaging, and you'll make a great first impression on anyone who visits.
Remember, these are spaces that Facebook allows you to utilize, so take full advantage of them.
Make your profile a true reflection of your professionalism and the value your business offers.
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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This post may contain affiliate links to products or services that I trust. This means that if you make a purchase using the links included in this post, I may receive a commission at no extra cost to you. Thank you for the support!
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