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Target Marketing — putting your product or opportunity in front of the right audience — is a key to success in selling. After all, if the people who are seeing your advertisements have no use or no interest in your product, it all adds up to one GIANT waste of money.

Target Marketing 101 Lesson One:

Never show previews of “The Last Exorcist” to a young crowd watching “Despicable Me.” Sounds logical, but you’d be surprised how many internet and network marketers out there get this all wrong.

Next time you go to the movies, be sure to get there a little early and check out the Previews of upcoming movies. Keep in mind the movie you’ve come to see, and make a note of what previews the owners of the theater show you. If they’re any good (and most are VERY good), you’ll find that previews of the best upcoming kids movies are shown to audiences there to watch similar movies.

Here’s another example of Target Marketing 101 in real life.

Next time you buy something from Amazon.com, check out what happens as you add something to your Shopping Cart. The smart guys and gals at Amazon proceed to hit you with this:

“People who bought _________________ also buy ____________________.”

I mean, how smart is that?

If you’re like me, I always check out what other related books others buy at Amazon, because I don’t want to be left out.

“If these people are buying it, maybe I should, too” — is the conversation going on in my brain…. and it’s a conversation that is being directed by the marketers at Amazon.

Brilliant.

So next time you decide to place a banner ad or target a PPC campaign, ask yourself this –

Is the person who is likely to see this going to WANT what I am offering?

If the answer is anything but a resounding YES, than you’ll want to go back to the drawing board and re-think your marketing plan.

To Your Success!

Struggling in MLM and want some Free Advice?

For people who are struggling in MLM and looking to make more Network Marketing sales, there is usually one common question:

“WHY are people not buying from me?”

I do a lot of coaching struggling MLM professionals and almost all of them are making this same mistake — they are focusing on the sale, focusing on the numbers, and forgetting the real reason that people buy from you — TRUST.

Sales is about building relationships.

It’s not about scripts.  It’s not about remembering to tell your prospects every single benefit of your prospect.

In fact, it’s really not about the prospect at all.  It all boils down to TRUST, and whether or not your prospect feels that you are trustworthy.

So how do you build that trust?

It’s a process, but here is the best way to start:

When you contact that person for the first time,  don’t pitch them, don’t explain why your prospect is the next best thing since sliced bread.. that will come later.  But first and foremost….

ASK and LISTEN.

Ask your prospect WHY they are looking to make more money, why they want to start a business, and why they filled in their contact information on your site.  Allow them to talk about themselves, and you’ve taken your first step towards trust.

Why?  Because most people in this industry want to skip all the way from email lead to sale, all in one step.  They aren’t patient enough to actually LISTEN to why that person is looking at your business and what they want to get out of it.  And, of course you need to have the integrity and leadership to help them decide NOT to join you… if it truly is not right for them.

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Build Trust.

Build the Relationship.

Ask for your PROSPECT’S WHY

And for goodness sake, LISTEN!

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People don’t buy what you sell… they buy WHY you sell it.  And if you are in your business to actually help others, to empower others to live a better life… if you’ve pushed past sales and into Leadership, you will draw people to you like bees to honey.

The vast majority of network marketing business owners have NO idea WHY they are doing what they’re doing.  You can be different.

You can empower people by listening to them.  You can be the LEADER that others want to follow.

DARE TO BE DIFFERENT!

To Your Success!

Today I am going to share with you a lesson in delivering value to your customers.  It’s a message that all of us in the sales and marketing arena need to heed.  It’s quite possibly the key to success in our industry.

Have you ever seen those Back Massage stations at your local mall?  I don’t usually pay much attention to them, but the other day I was feeling rather tense and, as I waited for Rosemary to finish her shopping, I decided…. “What the heck?”

The sign said, “$10 for 10 minutes.” How can you go wrong with that, right?

As I sat in the chair, not expecting the greatest massage in the world (heck, it was in a mall!), I was pleasantly surprised when the woman providing the massage asked me where I needed her to concentrate her efforts.  I explained that my neck and shoulders were feeling really tense and sore.

She started the timer and began the massage.

Based on the feedback I provided, the masseuse proceeded to give me one of the best neck and shoulder massages I’ve ever received. I mean…

IT WAS INCREDIBLE!

She seemed to know exactly how much pressure to use, which muscles to work on, and when to move on.

After 10 minutes, I was again feeling tense, but now it was because my massage was almost over.  As the timer went off, the masseuse told me that she could continue another 10 minutes for another $10 if I wished.

No problem, keep going!  This woman was solving my problem, and I was loving her solution!

Another 10 minutes went by and she continued to melt away my tension and muscle soreness with her skillful touch.  Again the timer went off.

Again, I told her to continue another 10 minutes…..

This went on for an hour — 60 minutes — and I gladly forked over my $60 for her effort, plus an extra $20 for providing such excellent service.

She was happy, I was happy, everybody wins.

So what’s the lesson here?

I’ve had massages before, and most therapists never bothered to ask what I needed, but went ahead and provided their standard massage.

This massage therapist, in her little cubicle in the middle of a busy NJ mall took the time to find out what my problems were… and then provided a solution.

Her skill level was obvious (skills are always a major part of service), but it was her enthusiasm and her genuine desire to please me and make me feel better that sold me.  I felt that she truly cared about me.

That’s what we should all strive for with all of our prospects.

• Find out what your prospects need…  do they need what you have to offer?
• If  they do, then deliver… deliver incredible value to your customers so that they’ll come away feeling like winners
• Go the extra mile, give them what they need… give them MORE than what they need, and you will have a customer for life.

Until next time,

Success is something we all crave but attaining it can be difficult, frustrating and discouraging. If you really want to attract success, you need to develop the right tools to achieve your goals.

Everyone has a different idea of success. For some, personal fulfillment is their key objective, and they desire a romantic relationship or happy family life. Others have professional ambitions and yearn to succeed in their chosen career. Whatever you wish for, it is vital that you identify your goal and make it a major focus of your life.

The Starting Point

Having a clear idea about your aim is an important starting point. Not everyone is lucky enough to know their real purpose in life, but it is worth giving it some attention. Consider your strengths and special gifts and how you can use them to bring you greater fulfillment. Think about your personality and the situations where you feel most comfortable. If, for example, you have an outgoing nature and you have a desk job with little interpersonal contact, you may want to find another occupation in which you deal with the public.

Put it in Writing

When you have established your goal, it is a good idea to put it in writing and keep it on hand. You may even want to display it somewhere visible like your fridge or bedroom wall. Think of it as a contract with yourself with a set time limit by which it must be completed.

Make A Plan

The next step is to make a plan for reaching your goal. It helps to break it into several mini goals as it makes the project seem more manageable and less overwhelming. For example, if you want to change your job, your plan could include undertaking a training course, updating your CV and listing with employment agencies.

Get To Work

Once your plan has been created, you can get on track and start working towards your goal. At this stage, keeping your motivation levels high is crucial to your eventual success. You need to stay positive even when it it seems that giving up is the easiest option. To do this, eliminate any negative self-talk and focus on your strengths and achievements. If you need inspiration, look for books on healthy thinking, or try prayer, meditation or yoga.

Support, Support

It is also very important that the people around you understand and support what you are doing. Try to reduce contact with anyone who casts doubt and look for help from those who believe in you.

Your Just Rewards

Lastly, keep your motivation high by rewarding yourself, not only at the end but also along the way. Find small, inexpensive treats which will boost your morale and give you something to aim for. A new book, CD, item of clothing or dinner at your favourite restaurant can all help lift your spirits and help keep your eyes on your destination.

Attracting success into your life is less difficult than you may think. Follow these simple steps and you will be well on your way to having the life you really want.

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Learning to Attract Success and Wealth into your life is a key to happiness. If you aren’t where you want to be financially, discover this online system that will make it easier to Attract Wealth and Success into your life.

Having the courage to lead is an important characteristic in any type of leadership position. Regardless of what kind of industry you are in, courage typically separates those who lead and those who don’t. Are you seriously interested in becoming an effective business leader in your field? If you are, read on to learn effective strategies that will help you become a successful leader.

Know Your Team

Invest in your team members. You’ll need to invest both time and energy. Evaluate their skills, coach their weaknesses and boost their self-esteem. When you are doing an evaluation, you want to make sure your team member is in the position that best utilizes their skill set. When you are coaching a team member, make sure you are able to communicate effective criticism. Building confidence in each individual that is part of your team is necessary for the overall health of your business.

Communicate

Make sure you clearly communicate your business vision. Make sure you team understands it. Incorporate tangible motivation, such as financial benefits for those that meet intended goals. Incorporate bonuses, pay raises, and other financial incentives to transform an ordinary employee into one that can provide extraordinary results.

Stay Positive

Staying positive, enthusiastic and motivated are all part of your job description as a leader. The way you act, your temperament and your passion will all translate into how your team works and interacts with one another. Their work will either reflect your passion or your disengagement. As the leader you have to be able to push through tough decisions, even if its not always easy. It’s simply part of the job.

Share The Glory

A great leader isn’t afraid to give praise when its due. A great leader isn’t someone to take an idea and pass it off as their own. Honesty is a trait that you will need in order to gain the trust of your team. After all, how can you plan on leading if no one wants to follow?

Be Fair, Not Popular

You don’t necessarily have to be the most popular person, it’s not part of your job description. You are leading because you are the one who has what it takes to squeeze extraordinary results from your team. This means that you may have to make tough calls, its simple part of the process.

Ask Questions

Asking questions may be more important than you think. They can also help find solutions to problems that may have been overlooked. It’ll also help take a situation and consider all possible scenarios, yes, simply by asking a lot of questions. The aim of these questions needs to be the catalyst it takes to create an action oriented plan. Are you asking enough of the right questions?

Be Human

Be prepared to allow your team members to make mistakes. Let them learn from their mistakes, it is part of the process of being a leader. Remember that most great leaders got to their positions by not always following the rules, learning from their mistakes and pushing through hardships. This is what becoming an effective business leader is all about, regardless of your industry.

>>Becoming an effective business leader << is an important step in making money online, but just one part of the success puzzle.

Dr. Bob Clarke is an online marketing leader who specializes in showing others how to >>become more effective leaders<< and to use these skills to make big money online.