Unless you've lived under a rock, you've undoubtedly heard the term “Find Your Why!”

It's been the subject of webinars, books and even entire training courses.

So why is it so important?

In the video below, I reveal my personal “Why” — a story I rarely talk about because it's a bit painful.



I hope you enjoyed hearing the story and now understand why I needed to tell it.

I wanted to share it with you, my loyal reader because there is a very powerful business message contained within.

Need Help With Your Why?

If you are having trouble finding your personal “why”, leave me a message in the Chat box to the right and I'll give you some direction.

Everyone has a story… everyone has a “why”.

What's yours?

Share Your Why

What's your why?  Leave a comment and share it with us!

    20 replies to "My Very Personal “Why” — A Story Rarely Told"

    • Cat Alexandra

      Hi Bob,

      Wow, what an incredible story you have to share. I honour what you do, Bob. You and Rosemary are inspirations to so many and you have given such great insight.

      I’ve been a huge fan of helping others discover their why. We all have them, but sometimes it’s difficult for us to become in touch with what it is, let alone being able to verbalize it effectively. It’s a magical thing to identify and connect to one’s “why” and then be able to use that as a tool, motivator, and the FUEL we need to do what we intend in life and business.

      I’m so happy to know that Rosemary is well and living a thriving life with you. This is such a powerful story and I am thrilled to know that it even adds a new dimension of inspiration to share with others.

      Thank you for sharing such an intimate story with us.

      Highest regards to you both!
      Cat 😀

    • julythomas

      Isn’t it wonderful when that feeling of ‘stuck’ passes?! Thank you so much for the lovely post (and video)! You’ve also got me wondering if I should start juicing more often…

    • Nicky

      Ahh, Bob I can totally relate to your “why” – mine is also strong enough to bring me to tears and that’s what makes me push on.

      You know what they say about “dis-ease” ? That the body cannot tolerate a dis-ease when there are no conditions for it to thrive. It cannot thrive when you laugh and are happy, when you pack it full of the right anti-oxidant foods and give it a stress free environment.

      I don’t know if any of that’s true, but it’s not a bad way to live is it?
      Thanks for sharing your personal story and I wish Rosemary continued health,

    • lilly

      What a compelling story. Good luck with your battle for cancer. Trust in the almighty god.

      • Bob

        Thank you, Lilly!

    • Sylviane Nuccio

      Hi Bob,

      Thank you for sharing your why with us. I am happy that your wife, Rosemary, is now cancer free.

      I can tell that your why is very strong for you and I am sure that you will get that house. It reminded me my house which I also have some pictures of on my vision board.

      I think that having a WHY is really what pushes us through and helps us to get there 🙂

      • Bob

        Absolutely, Sylviane! Without a strong why, we are destined to give up when things get overwhelming or difficult… which is 90% of the time, it seems, especially at the beginning. We must have the extra something that pushes us through those times.

        Thanks for the comment. Sounds like we have similar whys, at least in terms of dream homes!

    • Carol Lynn

      Bob, that was a very touching story, thank you for sharing it! You certainly have a very powerful “why” and you’re lucky enough that you’ve recognized the value of that. Sadly too many people just spend life feeling sorry for themselves or mad about things but you’ve turned things into a positive and an opportunity. I’m so happy for you.

      I’ve been fortunate enough not to have to deal with much more than a splinter, but ultimately my “why” comes from wanting to stay that way! I want to be able to live life to its fullest and share it with the people I love. Since I work with my husband I’m lucky enough to get to work and live at the same time.

      Thanks for that video, it was really inspiring and I wish you the best.

      • Bob

        Thanks, Carol Lynn. Appreciate that!

        Everyone’s why is different — as long as it’s powerful to YOU, that’s all that matters. Sounds like your why is keeping you well grounded and on the road to success!

    • Maxwell Ivey

      Hello; my why was when i returned from the best fair on our schedule with no money. I had paid for my stock and expenses at the event, but had nothing to show for over 40 hours of working. I realized that the midway game i had was no longer capable of competing with others, and that i had no real way to change to one that would; i finally decided to go full time on selling amusement equipment. Still not making a lot of money, but I can feel that things will be better in the future. thanks bob, max

      • Bob

        That will surely do it, right Max? Glad you’re on the path to more profits. It sure makes things a heckuva lot more fun!

        • Maxwell Ivey

          Hi bob; the one thing I didn’t mention is that the worst of my competition came from my own cousin. Even though we both grew up in a family of carnival owners, he was choosing to ignore rules about fair competition on a midway. And don’t anyone ever tell him this, but he did me a favor. He pushed me to make a decision I had been putting off for several years. He was like my fox books from have you got mail. smile For those who haven’t seen it or don’t remember it, the movie ends with the book store owner finally starting her writing career something she would have never done as long as the family owned store was still in business. thanks again bob and take care, max

          • Bob

            Some people just don’t like playing by the rules, Max. It’s funny how things work out.. this pushed you on to bigger and better things.

            Glad it’s worked out for you!

            • Maxwell Ivey

              Hi bob; Well, I’m doing very well for a relatively new company in a very competitive market. I believe the bigger and better is coming, but more importantly, I’m happier with what I’m doing now. just today I have exchanged emails with a ride owner from south africa who was happy with his first purchase through me and wanted help to purchase a ride called the zipper. I have also been on the phone with a major party rental company in illinois that wants to purchase an intermediate ride and they remembered me from helping them with some items they wanted to sell. By the way I couldn’t find the video link for your video about your day job. Thanks again for being there, max

    • Azam

      Your wife is too brave that have fought against the cancer and finally God has bless her good health and she is no cancer free. I think you are very ideal pair. May you both live long with good health

      • Bob

        Thank you Azam.. I appreciate that!

    • Adrienne

      Hi Bob,

      Thanks for sharing your very personal “why” with us Bob. I wish I didn’t know what you went through getting that call. I can see why it’s so important to want to do something so special for Rosemary and make her so happy in the years to come. I have no doubt you two will have a long and happy life together.

      I’m also happy that Rosemary is cancer free now and I have no doubt she’ll remain that way for all the years ahead of her.

      I know for a fact your why has to be about more than fancy cars or a big house. It’s digging down deeper understanding why you want those things. I hope people will feel comfortable sharing theirs with you.

      Wonderful video Bob and thanks again for helping everyone understand that if their why isn’t big enough, they won’t make it through the rough times.


      • Bob

        Ah Adrienne, you always “get” me… yes, my why is much more deeply rooted than a home, but that’s just the symbol behind it. I think that’s true with everyone’s why, at least I hope so.

        Thanks for your kind words and support, my friend. Appreciated as always!

    • Janet Callaway

      Bob, aloha. Thanks so much for sharing your compelling Why with us. Delighted to hear Rosemary has been cancer free for so many years.

      Bob, identifying the true Why is so important. Far too often people think they want the fancy car, big home or piles of money yet what they really want is the freedom that they imagine comes with being able to own each of those things.

      Helping people discover their Why can be both challenging and fulfilling.

      Thank you so much for your candor, Bob. Look forward to seeing the actual pictures of your dream home in the not-to-distant future. Aloha. Janet

      • Bob

        Hey Janet! Great to see you again!

        I’ve run into many people who either say they can’t think of a why or give me something superficial like “I want to make more money”. As Adrienne said in her comment, you have to dig DEEP for this to be powerful enough to pull you through the challenges of building a business. But I don’t have to tell you this …. you teach this stuff all the time.

        Thanks for coming by and sharing your insights, Janet!

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