8 High-Impact Activities To Rapidly Grow Your Business
Your ability to grow your business when you’re short on time (and even when you’re not) will be dictated by your focus on Most Impactful Activities…
Those activities, if done consistently over time, will make your success virtually inevitable.
Below, you’ll find 8 scenarios based on the type of business, level of experience, marketing method, and short and long-term goals.
In each scenario, I will provide 3 Most Impactful Activities, explain why they will significantly move the needle in your business, and explain how to accomplish each activity.
Where appropriate, I’ll also include the skill(s) you must master to make this happen.
Let’s get to it.
Scenario 1: You are a network marketer with no real results other than a few pity sales from your family. You want to grow my business organically on Instagram. Your goal is to make some product sales and also to build your network marketing team.
Here are your 3 Most Impactful Activities:
1. Content Creation That Adds Value and Showcases Your Product/Opportunity
- Why it’s impactful: People follow those who provide value, and in network marketing, your content should educate, inspire, and entertain while subtly introducing your product or opportunity. This helps build trust and brand authority without coming across as overly salesy.
- How to do it:
- Post a mix of content, including product education (how it works, benefits, etc.), customer testimonials (even if they're from your own experience), behind-the-scenes insights, and lifestyle posts showing how your products or opportunity enhance life.
- Use Instagram Stories, Reels, and carousel posts to keep engagement high and increase visibility. Instagram prioritizes content that uses its latest features like Reels, so get comfortable with those!
- Be consistent, posting 4-5 times per week, with a clear call to action like “DM me for more info” or “Swipe up to join my team.”
Skills: Creating Content on Instagram with a clear Call-To-Action
2. Engage with Your Target Audience Daily
- Why it’s impactful: Engagement helps you build relationships with potential customers and future team members. It's all about creating connections and building your network organically, and Instagram’s algorithm rewards engagement by boosting visibility.
- How to do it:
- Spend time daily (at least 30-60 minutes) liking, commenting, and sharing posts from your ideal audience (people who might need your product or business opportunity). This could be moms, entrepreneurs, fitness enthusiasts, etc.
- Follow and engage with popular hashtags within your niche (e.g., #mompreneur, #sidehustle, #workfromhome). Join conversations in comments and DMs in a non-salesy way.
- Respond to comments on your posts and DMs quickly to nurture connections and show that you’re approachable and available.
Skills: Effectively Engaging with Content on Instagram
3. Use Instagram Direct Messaging to Build Relationships
- Why it’s impactful: DM conversations are where business happens on Instagram. By using direct messaging effectively, you can take your relationships to a deeper level, make personal connections, and move the conversation toward your product or opportunity.
- How to do it:
- After engaging with someone’s posts, send a friendly DM, not with a sales pitch but starting with a compliment or genuine interest in their content. Build rapport first.
- Use follow-up messages to share more about your product or business opportunity once you’ve established trust. For instance, after a conversation about their challenges or interests, you can introduce your solution (your product or opportunity) in a natural, authentic way.
- Offer a call to action in the DM, such as inviting them to a free product sample, virtual product demo, or a team opportunity call.
Skills: Building relationships online
By focusing on these three key activities—creating value-driven content, engaging with your audience, and using DMs to build relationships—you’ll start seeing more consistent results with both product sales and team growth.
As you build momentum, you’ll establish a stronger presence on Instagram and draw in people who are genuinely interested in what you have to offer.
Scenario 2: You are a beginning network marketer with no results so far. You want to grow my business organically on Facebook. Your only goal is to build my network marketing team. You don't care about branding yourself. You just want to make money with your network marketing opportunity.
Here are your 3 Most Impactful Activities:
1. Join and Engage in Niche-Specific Facebook Groups
- Why it’s impactful: Facebook groups are goldmines for finding like-minded people who may be interested in your network marketing opportunity. These groups are filled with people who have similar interests, needs, or goals, making them perfect for organic engagement.
- How to do it:
- Find and join Facebook groups where your ideal prospects hang out (e.g., side hustlers, entrepreneurs, work-from-home groups, mompreneurs, etc.). Avoid spamming your opportunity; instead, provide value by answering questions, offering insights, and being helpful.
- Engage meaningfully. Ask questions, comment on posts, and offer helpful advice or personal stories related to challenges people in the group face. When people notice your genuine engagement, they’ll often reach out to you, or you’ll have a natural entry point for a conversation.
- After building rapport within the group, send friend requests to those who seem like good prospects. This allows you to take the conversation to a more personal level.
Skills: Finding and Effectively Participating in Relevant Niche-Specific FB Groups
2. Leverage Facebook Messenger for Personal Outreach
- Why it’s impactful: Messenger is one of the most direct and personal ways to connect with potential team members. It’s where you can build trust, nurture relationships, and eventually present your network marketing opportunity.
- How to do it:
- Once you've engaged with someone in a group or on a post, send them a friendly, non-salesy message. Start by thanking them for their contribution to the conversation or by expressing genuine interest in something they shared.
- Build rapport first by getting to know them and their situation. After the conversation naturally evolves, mention that you’re involved in an exciting business opportunity and share how it might fit with their goals or interests. Frame it as something that has worked for you or others you know, rather than a hard pitch.
- Offer to share more information or invite them to a casual team call or virtual meeting, where they can hear more about your opportunity. Make sure your tone remains conversational and helpful, not pushy.
Skills: Using Facebook Messenger To Forge Relationships
3. Host or Invite to Informal Team Opportunity Calls or Webinars
- Why it’s impactful: Hosting team opportunity calls allows you to present your business in a structured yet informal way, which can spark interest from prospects who want to learn more about joining your network marketing team.
- How to do it:
- If your upline or team already hosts regular opportunity calls or webinars, invite your new connections to join these calls. Frame it as a casual, no-pressure way to learn more about the business and meet other team members.
- If no calls exist, consider hosting short, informal Zoom calls where you share your opportunity and allow interested people to ask questions. Keep it simple and focused on how your business opportunity can solve problems, help them achieve financial freedom, or meet personal goals.
- Use Messenger and Facebook posts to invite your connections to these calls. Keep the invite casual: “Hey, we’re doing a quick session to explain what we do and how we’re growing. No pressure to join—just a chance to hear what’s working for us.”
Skills: Running Opportunity Calls and/or Webinars
These three activities—engaging in Facebook groups, using Messenger for personal outreach, and hosting or inviting people to opportunity calls—will help you focus on what truly matters: building your network marketing team.
By staying focused on personal connections and using Facebook's relationship-building tools, you'll start seeing interest in your opportunity and grow your team organically.
Scenario 3: You are an affiliate marketer making less than $1K/month. You are using YouTube to grow my business organically. Your goal is to make $10K/month so I can leave your job.
Here are your 3 Most Impactful Activities:
1. Create Consistent, Niche-Specific Content Optimized for Search
- Why it’s impactful: YouTube is the second-largest search engine, so having your videos show up in search results can drive organic traffic to your affiliate links. The more consistent and niche-focused your content is, the easier it is to attract a loyal audience and become an authority in your niche.
- How to do it:
- Identify long-tail keywords related to your niche that have high search volume but moderate competition. Tools like TubeBuddy, VidIQ, or even YouTube’s own search bar can help you find these keywords.
- Create valuable, educational, and solution-focused content that addresses specific problems or questions your target audience has. For example, “Best tools for [niche] in 2024” or “How to [solve problem] with [product].”
- Post consistently, at least 2-3 times per week, to build up a library of content. Ensure each video has a clear call to action (CTA) directing viewers to your affiliate links in the description or comments.
- Focus on creating evergreen content that remains relevant over time, helping you generate passive affiliate commissions as the videos gain views.
Skills: Content Creation and Optimizing For Search Engines
2. Use Strong, Clear CTAs and Optimize Your Video Descriptions
- Why it’s impactful: While creating valuable content is essential, making sure you have strong calls to action that guide your viewers toward your affiliate offers is equally important. Video descriptions, pinned comments, and CTAs in the video itself should drive your audience toward action.
- How to do it:
- In your video, verbally tell your audience what they should do next: whether it's to click the link in the description, download a free guide, or sign up for a product you recommend. Be specific and make it easy for them to follow through.
- In the video description, provide detailed information on the product, including the benefits and why they should consider purchasing it. This helps improve SEO while encouraging clicks on your affiliate links.
- Include timestamps in your description (if your video is longer) to make it easy for viewers to jump to the parts they care about most, increasing viewer retention and engagement.
Skills: Writing Effective Video Descriptions
3. Focus on Video Engagement and Building a Community
- Why it’s impactful: YouTube rewards engagement (likes, comments, shares, watch time), and building a community helps keep viewers returning to your channel. A loyal audience is more likely to trust your recommendations and purchase through your affiliate links.
- How to do it:
- Engage with your viewers by responding to comments and asking questions in your videos to encourage interaction. Ask for opinions, feedback, and experiences with the products or services you’re promoting.
- Create playlists and series on related topics so viewers can easily binge-watch your videos. This helps increase watch time, which signals to YouTube that your content is valuable.
- Invite viewers to subscribe and hit the notification bell in every video. Encourage them to join your community, whether it’s on social media, through an email list, or in the comments section of your videos.
Skills: Effective Video Engagement
By focusing on consistently creating niche-specific, search-optimized content, including strong CTAs to guide viewers toward your affiliate offers, and building engagement and community, you’ll steadily grow your YouTube audience and increase your affiliate revenue.
As your channel gains traction, the path to hitting that $10K/month goal becomes much clearer.
Scenario 4: You are an online marketer focusing on selling affiliate products in the golf niche. You have made some sales but your main goal is to start building an email list of potential buyers.
Here are your 3 Most Impactful Activities:
1. Create a Valuable Lead Magnet Specific to the Golf Niche
- Why it’s impactful: A lead magnet is an incentive you offer in exchange for someone’s email address. By providing something highly valuable to golfers, you’ll attract your target audience and give them a reason to subscribe to your list.
- How to do it:
- Identify a key problem or challenge that your ideal audience (golfers) faces. Examples could be improving their swing, choosing the right equipment, or lowering their handicap.
- Create a downloadable resource, such as an eBook, PDF guide, checklist, or video tutorial. For example: “5 Tips to Improve Your Golf Swing in 7 Days” or “The Ultimate Golf Gear Buyer’s Guide for Beginners.”
- Promote this lead magnet on your website, social media, and YouTube channel. Ensure your call to action directs people to a landing page where they can sign up with their email to receive the resource.
Skills: Creating an Effective Lead Magnet
2. Optimize Your Website and Content for Email Collection
- Why it’s impactful: Your website and content should be strategically designed to capture emails wherever possible. The more places you offer signup opportunities, the more likely visitors are to subscribe.
- How to do it:
- Add opt-in forms to key areas of your site, such as a pop-up form when someone visits your blog or a static form on the sidebar and at the bottom of your blog posts. For example, after a blog post on improving golf techniques, you can add a CTA to download your lead magnet.
- Use content upgrades for blog posts or YouTube videos. A content upgrade is an additional resource specific to a piece of content, like “Download this checklist of the best golf clubs for beginners” at the end of a review video or blog.
- Offer exclusive discounts or promotions on affiliate products for email subscribers. For example, “Get 10% off this top-rated golf gear when you join my email list today.”
Skills: Creating and Optimizing Pages for Email Collection
3. Drive Traffic to Your Lead Magnet Using Social Media and YouTube
- Why it’s impactful: Building your list requires constant promotion, and social media platforms, especially YouTube, are great for getting more exposure to your lead magnet and growing your list.
- How to do it:
- Create content on YouTube and social media platforms like Instagram and Facebook that directly addresses the needs of your audience (golf enthusiasts) and subtly promotes your lead magnet in every video or post. For instance, if you post a video on improving putting skills, include a CTA to download your “Complete Guide to Perfecting Your Golf Swing” lead magnet.
- Share snippets of your lead magnet on social media to tease what they’ll get by signing up. You can also run organic or low-budget paid ads that lead to your opt-in page.
- Collaborate with influencers or groups in the golf niche to cross-promote your lead magnet. Joining golf-focused Facebook groups or forums and offering helpful tips with links to your opt-in page can also help drive targeted traffic.
Skills: Effectively Promoting For Your Lead Magnet
By creating an irresistible lead magnet, optimizing your website and content for email collection, and actively promoting your lead magnet through social media and YouTube, you’ll quickly start building your email list of potential buyers.
Once on your list, you can continue nurturing relationships and recommending affiliate products.
Scenario 5: You have an Etsy store selling your homemade jewelry. So far you've made a few sales but nothing life-changing. Your goal is to grow your Etsy business to 5K/month or more using social media, specifically TikTok.
Here are your 3 Most Impactful Activities:
1. Create Short, Engaging TikToks That Showcase Your Jewelry
- Why it’s impactful: TikTok is all about visual storytelling, and your jewelry lends itself perfectly to eye-catching videos. By showing off your pieces in creative, engaging ways, you can capture attention and drive people to your Etsy store.
- How to do it:
- Post daily TikToks that show your jewelry being worn or styled. Use popular trends, sounds, and challenges to keep your content engaging and relevant to the platform. For example, you can participate in a trending “unboxing” or “outfit transformation” video, where your jewelry is the finishing touch.
- Use different angles, lighting, and background music to make your pieces stand out. Show the process of making the jewelry, giving viewers a behind-the-scenes look that can spark curiosity and trust.
- Add strong calls to action (CTAs) in your videos, like “Check out the link in my bio to shop this piece” or “Only 5 left in stock—grab yours now!” This creates urgency and directs viewers to your Etsy store.
Skills: Creating and Promoting TikTok Videos
2. Engage with Your Audience and Leverage User-Generated Content (UGC)
- Why it’s impactful: TikTok thrives on community interaction, and responding to comments or creating videos from user-generated content can build trust and encourage purchases. UGC, such as customers posting videos of themselves wearing your jewelry, can act as social proof.
- How to do it:
- Reply to comments on your videos regularly, especially questions about your jewelry. This helps build relationships and keeps people coming back to your content.
- Encourage your customers to post TikTok videos of themselves wearing your jewelry and tag you. You can offer incentives like discounts or shoutouts for people who share their purchases. This will generate UGC that you can repost and use as social proof.
- Do TikTok live sessions to engage with your audience in real-time. Show off new pieces, answer questions, and even run exclusive promotions during live streams, which can drive a surge in traffic to your Etsy store.
3. Collaborate with Influencers and Utilize TikTok Ads
- Why it’s impactful: Partnering with influencers who align with your brand can expose your jewelry to a broader, targeted audience. TikTok ads can further boost visibility, especially when you’re ready to scale.
- How to do it:
- Collaborate with micro-influencers in the fashion or jewelry niche. Find influencers who have an engaged audience that would be interested in your homemade jewelry. Ask them to create content featuring your pieces and provide a unique discount code for their followers.
- Run TikTok ads to drive traffic directly to your Etsy store. Start small with ads targeting specific demographics, like women aged 18-35 who follow fashion and handmade jewelry accounts. TikTok ads can be highly effective when targeting the right audience.
- Use TikTok’s “Spark Ads” feature to promote content from your own feed or UGC created by customers. Spark Ads let you boost organic posts that have already performed well, increasing visibility and engagement without creating entirely new content.
Skills: TikTok Ads
By creating engaging, visually appealing TikToks, encouraging user-generated content, and leveraging influencer partnerships and ads, you’ll build a stronger presence on TikTok and drive more traffic to your Etsy store.
These activities will help you steadily increase your sales and grow toward that $5K/month goal.
Scenario 6: You are an Amazon FBA seller and have been doing this part-time for about 2 years. You've made some sales but you really need to make this a full-time income business.
Here are your 3 Most Impactful Activities:
1. Focus on Sourcing Higher-Margin, High-Demand Products
- Why it’s impactful: To scale your Amazon FBA business, you need to consistently find products that offer strong profit margins and have proven demand. This allows you to maximize your income without needing to sell an overwhelming number of units.
- How to do it:
- Research trending products and identify high-demand niches using tools like Jungle Scout, Helium 10, or AMZScout. Look for products with low competition but high search volume. Pay attention to seasonal trends and untapped categories that are showing growth.
- Negotiate better deals with suppliers or explore new manufacturers to get your cost per unit down, thereby increasing your margins. Consider attending trade shows or using platforms like Alibaba to source better products or renegotiate deals with current suppliers.
- Consider expanding to private labeling. This gives you more control over branding and pricing, allowing you to differentiate your product from competitors, especially in saturated markets.
Skills: Sourcing High-Demand Products For Selling
2. Optimize and Scale Your Product Listings
- Why it’s impactful: Optimized listings are essential for converting more visitors into buyers. Scaling your FBA business means your listings need to rank higher in search results and convert at a higher rate.
- How to do it:
- Optimize product titles, bullet points, and descriptions with high-converting keywords that people are searching for. Tools like Helium 10 or MerchantWords can help you find the best keywords for your listings.
- Invest in professional product photography and compelling videos to showcase your products. High-quality visuals are key to convincing customers that your product is worth buying, especially in competitive markets.
- Continuously monitor and split-test your listings. Try different headlines, images, and descriptions to see what leads to higher conversion rates. Amazon A/B testing (via their “Manage Your Experiments” feature) can help you test these elements.
Skills: Writing Effective Product Listings
3. Leverage Amazon PPC (Pay-Per-Click) and External Traffic
- Why it’s impactful: Driving traffic through Amazon’s PPC campaigns and external channels is crucial to scaling. More visibility means more sales, and Amazon rewards well-performing listings with higher rankings.
- How to do it:
- Create optimized Amazon PPC campaigns targeting high-converting keywords and product categories. Start with manual campaigns to have more control over the specific keywords and products you want to target. Set up automatic campaigns for broader keyword discovery.
- Monitor and adjust your PPC bids regularly to ensure you’re getting the best return on ad spend (ROAS). Keep a close eye on your ACoS (Advertising Cost of Sales) to ensure your ads are profitable.
- Drive external traffic from sources like social media, email marketing, or influencers to your Amazon listings. Using social media ads (like Facebook or Instagram) or influencers to review or showcase your products can give you an edge over competitors who rely solely on Amazon’s internal traffic.
Skills: Learning how to promote your Amazon listings, possibly with Amazon PPC
By focusing on sourcing higher-margin products, optimizing your listings for conversions, and leveraging Amazon PPC and external traffic, you’ll set the foundation for scaling your business to a full-time income.
As you refine these activities, your sales will increase, and you’ll build a more sustainable, scalable business on Amazon.
Scenario 7: You just started a business selling things you find at yard sales and listing them on Ebay. You've sold a few things but really want to ramp up your business to $5-10K/month.
Here are your 3 Most Impactful Activities:
1. Focus on Sourcing High-Value, In-Demand Items
- Why it’s impactful: The key to scaling your eBay business is consistently finding items that have a high resale value and strong demand. Yard sales are goldmines, but you need to know what items are worth your investment.
- How to do it:
- Research sold listings on eBay to understand what’s currently in demand and which categories are hot. Use the “Sold Items” filter to see what’s actually selling and at what price.
- Build a niche expertise in a few high-demand categories like vintage clothing, collectibles, electronics, or brand-name accessories. The more you know about what sells, the easier it is to spot undervalued gems at yard sales.
- Go yard sale hunting strategically. Use apps like Yard Sale Treasure Map to plan your visits and hit more sales in a day. Negotiate better deals on items, especially when buying in bulk or at the end of a sale when sellers are eager to clear out.
Skills: Sourcing High Value, In Demand Items
2. Optimize Your eBay Listings for Better Visibility and Sales
- Why it’s impactful: The quality of your listings—titles, descriptions, and photos—directly impacts how quickly and for how much your items sell. Optimizing these factors will help your listings stand out and attract buyers.
- How to do it:
- Write clear, keyword-rich titles that include the brand name, item type, and any important features (e.g., “Vintage Sony Walkman WM-FX101 Portable Cassette Player – Tested”).
- Use high-quality photos showing multiple angles of the item. Take clear, well-lit photos and highlight any flaws or imperfections, which builds trust with buyers.
- Create detailed descriptions. Include all relevant details like size, condition, material, and functionality. Transparency about item condition will reduce returns and improve buyer confidence.
- Offer competitive shipping options and consider free shipping, which can often lead to higher sales.
Skills: Writing and Optimize Item Listings
3. Consistently List New Items and Build Feedback
- Why it’s impactful: eBay rewards active sellers by giving more visibility to those who consistently list items. Regular activity on your account, along with building positive feedback, will help increase your sales over time.
- How to do it:
- Make listing items part of your daily or weekly routine. Consistently adding new items to your store keeps your account active and gives you more chances to sell. Aim for at least 5-10 new listings per week to start.
- Build up your seller feedback by providing excellent customer service. Ship quickly, communicate promptly, and ensure your items are as described. Positive feedback encourages more buyers to trust you and make purchases.
- Consider running occasional promotions or offering discounts to repeat buyers. eBay has features that allow you to promote listings, offer discounts, or send offers to watchers, which can drive more sales.
By focusing on sourcing high-value items, optimizing your eBay listings, and consistently listing new products while building positive feedback, you’ll start to see more consistent sales and ramp up your business.
These activities will help you grow a solid foundation for scaling your eBay reselling business.
Scenario 8: You are a certified life coach with a few clients so far. So far, your clients have come from word-of-mouth but you really want to use Facebook to get more clients. Also, you only have about 2 hours/day for business after working your regular job?
Here are your 3 Most Impactful Activities:
1. Leverage Facebook Groups to Build Relationships and Establish Expertise
- Why it’s impactful: Facebook groups are full of your target audience, and engaging in relevant groups allows you to build trust and establish yourself as an authority without spending too much time on content creation.
- How to do it:
- Join groups where your ideal clients hang out. Look for groups focused on personal development, mindset coaching, career growth, or any niche that matches your coaching specialty.
- Spend 15-30 minutes per day engaging in discussions. Answer questions, offer free advice, and share personal stories related to life coaching. Avoid direct selling; instead, build relationships and offer genuine value.
- Gradually, as people see you as a go-to resource, they will naturally check out your profile, where you can have a clear CTA about your life coaching services (such as “DM me for a free consultation”).
Skills: Finding and Positioning Yourself as an Expert in Relevant Facebook Groups
2. Create Value-Driven, Consistent Facebook Content
- Why it’s impactful: Posting valuable content that resonates with your target audience will help you stay top-of-mind, position yourself as an expert, and attract leads without needing to be constantly active.
- How to do it:
- Dedicate 1-2 days a week to create and schedule content in advance. Focus on creating posts that address your audience's common pain points, challenges, or goals. Tools like Buffer or Facebook’s native scheduling tool can help automate this process.
- Post content like inspirational quotes, success stories from your clients (with permission), or short, actionable tips related to personal growth or mindset shifts. For example, “3 Simple Tips to Start Your Day with Confidence.”
- Include strong CTAs in your posts, like inviting people to comment, share, or message you for a free discovery call. Don’t be afraid to talk about your services, but keep it conversational and helpful.
Skills: Creating Facebook Content (posts, stories, reels) that position you as an expert in your field.
3. Run Targeted Facebook Ads with a Free Consultation Offer
- Why it’s impactful: With limited time, Facebook ads allow you to reach more people without needing to constantly post. Running a small-budget ad campaign offering a free consultation or mini-session can help generate quality leads.
- How to do it:
- Set up a simple, targeted ad campaign promoting a free consultation or discovery call. Use clear, persuasive copy and a compelling image or video, focusing on the transformation or results your clients can achieve.
- Target your ads to specific demographics, like professionals, busy parents, or entrepreneurs—whoever your ideal clients are. You can also target people based on interests such as personal development, mindset coaching, or career coaching.
- Direct the ad’s CTA to your Facebook Messenger or a landing page where people can easily book a free call with you. Make sure to follow up quickly with anyone who expresses interest to schedule a consultation.
Skills: Learning Facebook ads
By focusing on these three activities—engaging in Facebook groups, creating valuable content, and running targeted ads—you can consistently attract new clients while working within your time limitations.
These strategies will help you scale your coaching business and create a pipeline of leads without needing to spend hours each day.
I hope these different scenarios have captured, at least in part, your current place in business and that you can use this information to more wisely utilize your business time by doing high impact activities first.
It's Your Time to SHINE!
Dr. Bob Clarke
Email: Bob@BobandRosemary.com
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