Monetizing Your Leads
Ahhh… This is one of our favorite topics.
Ironically, it's the most important because it's when products are purchased, value is exchanged, and
that's when the money is made.
Yet, the average home business owner fails to capitalize on 90% of their businesses profit potential, because they have no idea how to handle this stage correctly.
Wish you knew how to follow up with your leads correctly for maximum profits and results?
Then read today's issue closely.
I'm sure you remember the 3-step formula we gave you in Day #1…
1: Build a list.
2: Build a relationship with that list.
3: Market to that list.
Repeat, repeat, repeat!
Well we're at stages 2 and 3 today, and they are intimately linked. You cannot consistently make sales in stage 3, if you failed to build a relationship in stage 2.
You'll find that 3% to 10% of your prospects just get it. The time is right for them. They've pro-actively gone through all of the information about your business and they're ready to become a part of the family as a customer or business owner immediately.
As for the rest, it's a matter of timing.
And this is where the average distributor drops the ball.
They usually end up treating prospects as a perishable commodity with a very short shelf-life. They get a quick “yes or no” answer and then move onto the next.
Well you've always heard that fortune is in the follow up, and that phrase couldn't be more right.
The follow up is where you find your leverage.
What do you do with your prospects as you generate them?
In our business, we know that typically 3-5% will join our team. So what about
the other 95-97%%?
What do you do with them?
Look back to the top of this post for the answer.
You've built your list by marketing your product.
How do you build a relationship with your list? By sending them useful information they can use
in becoming network marketers.
We're NOT talking about a sales pitch here.
We're talking good, solid content… and you give it to them free.
Then and only then can you ask them to buy something.
If you skip any of the 3 steps, you will have a disconnect that will be unsolvable, and
you'll be leaving a ton of money on the table.
Til next time,
Bob and Rosemary
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