The Power of Attraction Marketing
Amateurs are easy to spot…
They're the ones wearing buttons to the grocery store, pitching their work buddies on some new product or get-rich-quick scheme, and inviting people over to their homes for a “meeting”.
On the other hand, professionals, work smarter and they leverage their efforts through marketing.
You see, “marketing” is king. If you don't believe us, we'll prove it to you…
Let's say that you have the chance to market what you think is the best new product in the world, so you have the company ship $20,000 of it to your front door.
Well guess what…
It's just going to sit there. You ever hear those crazy stories about Amway guys who had garages full of bursting at the seams with boxes of products? Well that happens because products don't sell themselves. Marketing does.
The entire marketing process can be summed up in three simple steps…
Step #1: Build a prospect list. This is a list of the people who respond to your advertisements, signaling to you that they have in interest in what you offer.
(By the way, NEVER waste your time trying to “convince” people that they need what you have).
Step #2: Build a relationship with your list. People buy from those they like, respect, and trust, and it's no different here. The best way to do that is to offer true, honest value.
Step #3: Market to your list. This is when you market products and services that will help the people on your list get what they want. Remember, this isn't about you making money. It's about you serving others.
So those are the three primary steps to building a successful and profitable home business.
Now here's the nice part… You can completely automate this process!
The biggest mistake newbies make is that they fail to leverage the power of marketing and advertising. Can you believe that some spend hours a day putting signs on street corners and dropping business cards in parking lots?
On the other hand, successful business owners in this industry (like us), utilize online and offline advertising methods like pay-per-click, ezine advertising, and postcards.
24 hours per day, 7 days a week, our little army of ads is out there doing all of the prospecting work for me. We don't bug my friends and family members. We don't hand out business cards, and we don't waste our time calling low quality leads from lead vendors.
These tools ensure that our team always has a long line of people literally contacting us on a daily basis about our business.
In fact, we don't even talk to our prospects until they submit an application.
Now setting up these marketing pieces can involve a pretty big learning curve, but fortunately you won't have to go through that because our Community is filled with some of the best marketers in the world , and we've done all of the leg-work for you.
In fact, you'll be able to start using the exact same marketing tools we do the very same day that you turn the key and rev the engine on your new business!
Now when it comes to advertising, it's very important that you match your message to the person. You'll find that just about every other company out there only offers one or two “one-piece-fits-all” marketing tools that are designed for a general audience.
That's amateur hour.
We use different marketing tools which are suited to different types of people so the effectiveness of your marketing efforts are MAXIMIZED.
Ironically, the vast majority of people in the home business industry fall into this category which means that advertising your site online is extremely effective. You'll be able to generate 5-20, incredibly strong leads per day following the simple instructions we provide on our team's training website and message board.
What if you have trouble?…
That's what we're here for… plus, you'll have access to our training forum, where you can post your questions 24/7 and our top producers will eagerly answer your questions.
Now what's better than that?
You see, we're not really selling our company or our products, we're selling a solution to people's problems.
Let us explain…
“People don't buy a drill because they want a drill.
They buy a drill because they want a hole.”
Well a home business is no different. People don't WANT a home business, they want the BENEFITS that come with a home business like time freedom and a larger income.
None of our marketing pages or ads actually talk about the our products.
That's intentional because people don't care about the company. They care about the benefits that our products can provide them.
There's a big difference between the two.
Anytime you see someone advertising an actual company or product, you're looking at someone who has no idea how to market, and you can bet they're losing tons of money on thanks to their poor marketing tactics.
Until next time!
Dr. Bob and Rosemary Clarke