How We Got Here
We found each other later in life coming from very different backgrounds, but our path early in our lives was remarkably similar — Listen to your parents, study hard, excel in school, get an advanced degree, and go to work for a Professional organization.
In our case, we both worked as Healthcare Professionals as Infertility Specialists in New York.
It’s a great job — helping our patients achieve their lifelong goal of starting a family — but as you can imagine, VERY STRESSFUL. After all, mistakes are quite simply NOT an option!
We’ve been in this industry a combined 30+ years and it has served us well. We’ve both advanced in our careers and helped thousands of couples along the way. But we work hard – damn hard! We work long hours with a difficult commute. We work weekends. And we can only take vacations when the lab closes 2 times per year.
In other words, we are anything but FREE.
A few years ago, we began thinking…. There MUST be something more to life!
Wouldn’t it be great to be our own boss, working when we want, where we want… and taking vacations whenever WE choose?
In other words, FREEDOM.
The Birth of our Business
We chose Network Marketing mostly because of the low start up costs. And we’ve incorporated Internet Marketing into our business as a key way to leverage technology to grow our business.
We began slowly. To be honest, we didn’t really put our “all” into our business right away, content to take baby steps.
We were tentative, afraid to invest money that we might lose. We were also intimidated by having to learn new skills and technologies.
But all that changed on one fateful day… the day that changed our lives.
The date was December 26, 2007
We had been playing around with starting a home business for about a year, but not very seriously. We were just getting our feet wet and unwilling to sacrifice what we needed to grow our business and break out of our “comfort zone”.
Then came the call. We were pulling into the parking lot of Michael’s Craft Store in Paramus, NJ when Rosemary’s phone rang. The words we heard would forever change us.
The call was from her doctor:
“Rosemary, I’m sorry to tell you that you have breast cancer.”
[youtube]http://www.youtube.com/watch?v=I4ZqhTopO4g[/youtube]
Suffice it to say that we are eternally grateful for early detection, thankful that God put us in the situation to find the perfect doctors to help Rosemary through her 4 surgeries, and we came away from the result with a totally changed viewpoint of life.
Life Is Too Short
We both came away from Rosemary’s medical ordeal with an urgency to change. We were tired of being “comfortable” with our full time jobs, just getting through each day, coming home and collapsing on the couch to watch TV until the next day came.
Rinse and repeat, NO MORE!
We decided that if we wanted the FREEDOM to do all that was on our “bucket lists”, we needed to get serious about becoming entrepreneurs and creating a successful, profitable online business that we could take with us, wherever we decided to go.
We wanted to work from the Bahamas, Cancun, Punta Cana, New York, Australia, Fiji, or wherever we decided to set our sail.
So we got serious…. VERY SERIOUS.
We decided to stop blaming others for everything that didn’t go our way. We started taking responsibility for everything in our business and our life.
We sought out mentors and coaches who could help us and took every opportunity to attend live events, not so much for what we would learn, but just to hang around those more successful than us, to see how they acted, what they talked about, and maybe even borrow a little bit of their success philosphy.
This video below from one of the Rocky sequels became the cornerstone of our business philosophy:
[youtube]http://www.youtube.com/watch?v=V1tXhJniSEc[/youtube]
How We First Found Success in Online Marketing
Our success has come in two distinct phases. At first, we joined a company that promised a virtual “automated marketing system”. According to our sponsors, all we needed was to learn how to market and drive traffic to our replicated site…. they would do the rest.
Cool, we thought!
And for the most part, they delivered on their promise. Through their guidance, we became quite proficient at placing Pay-Per-Click ads on Google, and the leads started to roll in. We were ecstatic.
The best part about PPC Marketing? It was relatively quick — not too time consuming — which fit well into our current lifestyle of working 50-60 hrs/week as Infertility Specialists in NY City. We were able to do both fairly easily.
But boy is PPC costly! And so were the leads!
Even so, we started to build a xmall team and started moving up the company leader board. We got invited to “invitation only” company events and began rubbing elbows with 6-figure earners.
We were ecstatic.
And then the bottom fell out.
Google decided it didn’t like the Network Marketing/MLM industry anymore (the infamous “Google Slap”). Like so many others in the industry, our income fell to $0.
The trouble was….
It was our ONLY source of income!
Lesson learned: NEVER put all your marketing eggs in one basket.
We thought the end was near. We didn’t know where to turn.
Reinventing Ourselves Again
Luckily, we had surrounded ourselves with top entrepreneurs who knew how to overcome obstacles and we sought out many of them as mentors.
The answer we got was pretty clear — start becoming REAL MARKETERS.
Instead of chasing others and convincing them to join your team, ATTRACT people to you and have them ASK YOU to join your opportunity.
They called it ATTRACTION MARKETING and it’s now the Cornerstone to our business.
With mentors like Diane Hochman, Mike Dillard, Dennis Karganilla, and Mike Klingler, we began the process of building our brand and our leadership in various online communities.
We began to get known and trusted.
And we built a following.
Small at first, but it soon grew faster and faster as word got out that we knew our stuff and could be trusted. We built our business around INTEGRITY and TRUTH and people responded.
Today, we stand before you humbled and grateful for the unbelievable transformation in our lives.
While we are still working as Infertility Specialists in New York (partly because we still get a thrill from helping people have a much-wanted baby and partly because we still have 3 kids in various stages of attending college!), we now take time off to TRAVEL to our favorite destinations and are one-by-one knocking things off our “Bucket List” (next up — Machu Pichu in Peru).
One of our greatest satisfactions comes from our ability to coach and mentor others, both on our team and outside our team. There are very few things more satisfying than to help someone take a major step towards changing their own lives.
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Basic Facts
- Rosemary was born in the Bronx, NY and grew up in Puerto Rico. Bob was born in New Jersey a “few” years before Rosemary.
- Rosemary is fluent in Spanish and English. Bob still speaks “caveman” Spanish.
- Rosemary has a Masters Degree in Clinical Embryology. Bob owns a Ph.D. from the University of Maryland in Reproductive Physiology.
- Both Bob and Rosemary are Infertility Specialists in NYC, helping couples achieve their greatest desire, a beautiful new baby.
- We have 4 kids between us, all around college age!
- Our hobbies include traveling, watching movies on the big screen, gardening (Rosie), baseball (Bob) and personal development.
- Our expertise is in blogging, content marketing, list building, and ways to leverage time for maximum results.