I recently received this email from one of my newest team members how is just starting to learn the ropes.
It went something like this:
I'm doing well, but I feel a little overwhelmed with this marketing thing. I ended up having XXXX set up my blog for me. It looks great, but now my question is… how do I start making money?
– Ralph (name changed to protect the innocent)
Here is my response:
Love the look of your site… it really grabs you. They did a really nice job for you.
Now that you've got your online home, its time to make it more inviting to others. I'm not talking about the physical look. I'm talking about content.
You said that you still don't know how to make money. So here's the deal.
The short term way is to throw up a bunch of ads somewhere and hope someone answers it and joins you. This works sometimes but more often than not, you end up spending more money than you make (in my experience, anyway).
The longer-term way to make money is to make yourself more and more valuable to others in the marketplace. To do this, you need to shift your mindset from, “How can I make more money?” to “How can I add more value to others' lives?” It may sound awkward or a roundabout way of doing it, but I have always found that paying it forward — adding value first — always results in more money in my pocket at the end of the day.
So how do you add value, especially when you're first starting out?
One word — knowledge. Learn a skill. Master a marketing strategy. Become an expert in mindset and leadership. And in terms of training and education, well — you are in the right place with PRO. Dive into their extensive training and start learning.
You don't need to do it all, just one thing at a time. And when you learn something, blog about it. Share it with the world.
Tell them what you've learned, your thoughts about it, your experiences.
And after you blog about it, share it on Facebook and Twitter and Linkedin.
This is how you start to build a following, and that is really how you start to make money.
It's not a short term fix, but it's the kind of foundation that will keep your business healthy and growing for a lifetime.
Hope this helps!