Your personal brand should be a true and accurate reflection of you – your personality, your style, your values and your knowledge. When thinking of building your personal brand, you should also take into consideration what your target market is looking for, and how you are the perfect brand to fulfill their desires.
Notice the word “personal” in personal branding. It’s all about who you are and what you can do for your prospects. This emphasis is crucial to your ultimate success. Your audience wants to know who you are and what you bring to the table. They want to know and trust YOU. If you are getting into a business just for the sake of money, you will find it very difficult to build a personal brand and to find success in the business world.
There is a unique challenge to building a personal brand online. In the world of the Internet, you are a great unknown to your audience, and they don’t have the luxury of meeting you and looking you in the eye. There is often immediate distrust of anyone new online, and you need to break through that to be successful. You must, in essence prove to your prospects that you are trustworthy and can help them achieve their goals and aspirations.
For more information, continue to ……
4 crucial Elements to Building Your Personal Brand Online, by Dr. Bob Clarke