I'm offering you these cliff notes from the 5 sessions of the Challenge so that you can grab the major concepts and the homework assignments if you're too busy to watch the actual training.
This is NOT meant to replace the actual video training! — I highly recommend you watch each training recording, and don't forget to increase the video speed to go through it faster!
This is the post for Day 1 of the MLSP Facebook Prospecting and Recruiting Challenge. You will find this post inside the MLSP VIP Members Facebook Group.
If for some reason you are not a member of this group, click here to join.
CLIFF NOTES FROM DAY ONE
3 Untapped Facebook Goldmines To Find the Right People Who Would Want to Join Your Business/Buy Your Products
1 — FACEBOOK GROUPS
You'll want to find 2-3 Facebook Groups where your ideal prospect could hang out. If you're not sure who that is, spend some time defining that (age, gender, interests, dreams, etc).
- Search on Facebook for groups related to your target market
- If you're in MLM for example, look for quality groups where people familiar with MLM may hang out
- If you sell a certain kind of product (like skin care, weight loss, etc), look for groups where people interested in these things would hang out.
- You can even look for local groups or hobby groups to start conversations with people about what you do.
What makes a “quality” group:
- Usually a “private” group — public groups are mostly garbage, spammy groups.
- Quality groups have rules you must agree to before joining.
- Quality groups may have some qualifying questions to get in — answer them and get accepted
- You will find higher quality, serious people in these groups… spammers are not allowed.
- These are usually networking groups where people are looking to network and discuss their interests.
- It may take some times to find these groups, but it's worth the effort.
Once you get approved to join these groups, what are your actions?
- Create a hello post, tell a little about yourself and that you're looking to meet new people.
- Get involved in conversations already going on, comment, answer questions when you can.
- Provide some value in your own posts in the group, things you've learned, maybe do some research. Want to be seen as a person of value in the group.
- Can eventually Private Message some members of the group and connect further, but don't rush it.
- Be a person of value, don't post links unless approved by the admins of the group, be a solid group citizen
TIP: In your MLSP back office, you have access to a course called POSTING FOR PROFITS ON FACEBOOK CHALLENGE.
It's under the Training Tab —> Training Library —> My Membership Courses —> Phase One
This course is PART OF YOUR TRIAL MEMBERSHIP and will help you with what to post on your own profile for maximum effect.
What YOU post on your Facebook profile is important!!
2– Facebook Business Pages
Think of leaders in your niche and search for their FB Business Pages.
You are looking for leaders in your niche who have the audience that you want.
- Anyone actively commenting and engaging on these pages is a potential prospect for you.
- Look for posts with a lot of comments and start to engage, like, comment, answer questions if you can, etc.
- Check out the commenters on these posts, and if they seem like good quality people and possible prospects, the first step is to follow them (if their follow button is activated)
This is what it will look like on someone's profile if their follow button is activated:
TIP: It is important that your own Follow Button is active so that others can follow you. It often is the first step to networking on social media.
If you're not sure if yours is activated, watch this short video.
Basically, once you find a commenter who looks like they would be someone you'd want to connect with:
- Follow them or send them a friend request
- If send a friend request, include a private message telling them how you found them.
- Get to know the person and eventually turn the convo to business (explained later in the Challenge).
3– Facebook Ads
The 3rd untapped FB Goldmine is Facebook ads.
Go through your timeline and looks for ads (“sponsored”) that targets your target audience.
Check out the people who engage with these ads (like, comment). These people are all your potential prospects.
Follow them as above — people get notified whenever you follow them. They will sometimes follow you back and then you can send them a friend request (or you can send them a friend request directly).
1. Find 2-3 groups that you can join and get involved with. This may take some time and it may be a bit of trial and error until you find the right groups. But start today.
2. Find a couple of FB Business Pages you can follow as well.
3. Check out your own profile postings… are you proud of them? Are they all promotions?
We can work on that.
As always, if you need help, reach out to me on FB Messenger.
CLIFF NOTES FROM DAY TWO
Building Immediate Rapport and The First Conversation
Before I go into the notes from today's training, I want to be sure you understand where to find the recordings.
They are located in the MLSP VIP Facebook Group in the Units Tab on the left, Unit 7.
Here are my notes from Day 2 of the Challenge.
The subject was building rapport and sending the first message.
Erin believes it's important to build some rapport prior to talking business, as it often pisses people off if you lead with a business proposition or worse, a link.
I agree with this.
It's important though that you don't spend too much time building rapport, as this can be very time consuming.
Tomorrow's training is all about Transitioning the Conversation to Business
How to Initially Connect With Someone:
- First, check out their profile to see if you WANT to friend request this person. If something seems “off” about them, move on.
- If you do, the first step is to check out their profile, looking for commonalities to bring up in conversation.
- It could be something in their photos, intro, or bio that trigger something of interest to talk about.
- Or you can scroll down their posts to see if you can connect on a commonality.
- You can also look for Mutual Friends and lead with that.
- When you find something, send over a Friend Request AND send a Private Message.
- Many people don't send a message and that kind of defeats the point of connecting.
If You Receive a Friend Request, it's the same process — check them out, decide if you want to accept, and then go through the steps above.
Sending Your First Message
Don't make it weird, speak like you would if just meeting someone in “real life”.
Here are some examples:
“Hey Sally, I saw you over in the YYY Group and liked your comment on XXXX so I thought I'd connect. I see you live in Florida, so do I! It's always great to meet a fellow Floridian! I shot you over a friend request so we can connect!:”
“Hey James, I saw the comment you made on my post in the YYY Group so I thought I'd connect. I see you're a fisherman! I love fishing, especially salt water. I shot you over a friend request so we can connect.”
“Hey Jeremiah, thanks for the friend request, it's my pleasure to accept. Love the photo of your grandchild! I have 3 grandkids and are expecting another in the Fall. Aren't they the best?”
Just make it like an every-day conversation and don't even be thinking about business.
Treat it more like meeting a new friend and not a prospect… and prospecting will be way more fun.
PRO TIP: If you feel comfortable, send an AUDIO message instead. It's way more personable and the person connects with your voice.
- Don't prospect when you're in a bad mood or low energy.
- Do something before you start prospecting to raise your vibration and energy, whatever works for you (music, reading, shower).
- Set aside a designated time to prospect if you can… blocking out time will make you more efficient.
What if you get pitched?
This occasionally happens and I have a pretty good response…
“Hey, thanks for thinking of me but I'm super focused and excited with what I'm doing right now. I'm not looking to add anything else.”
If the person unfriends you after this response, it's no big deal, just move on.
Reach out to 5-10 people today and start a conversation. Don't make it about business – just find some commonality and get going.
This shouldn't take you more than 15-30 minutes.
If you're fearful to do this, push past it.
Go get it!
DID YOU KNOW?
When you signed up for the Challenge, you got a 30-Day trial the basic membership of MLSP, which includes…
- A fully functional Customer Relationship Management (CRM) system to keep track of your leads and followups.
- You also get a ton of Free Training on all aspects of Marketing (under Training —> My Training Library.
- Live training/help sessions 5 days/week to keep you on track.
- A very generous affiliate program so you can earn while you learn
- And you also have the ability to create up to 5 funnels in our Funnel Program called Funnelizer.
- There are several Done-For-You Funnels ready to go, and they are fully customizable so you can brand yourself when you're ready. This is the page I created just the other day!
CLIFF NOTES FROM DAY THREE
How to Transition Your Conversation to Business
TIP: This is probably the only training video that I recommend you watch personally and not just rely on my notes.
This is because Erin Birch (the trainer) gave several real-life examples on how to transition a conversation to business using actual prospects.
Don't forget to watch the recording at 1.5-2x speed, so it won't take you so long to go through it.
Here's where to find the Day 3 recording in the MLSP VIP Group:
Having said that, here are my Cliff Notes for the Day 3 Training:
First, if you feel awkward about talking about your business in a FB Conversation, you're not alone. It's normal.
There are 3 ways that the transition happens:
- The other person starts talking about business first – this is the best possible outcome but then you must keep the conversation on business and not go backwards!
- You are asking questions that naturally lead to a business conversation – this is your job as a home business professional!
- It just happens in the conversation as the convo progresses.
You MUST be proactive in transitioning the conversation to business if you want to make money.
And… the faster you build rapport (yesterday's training), the faster you can turn the conversation to business.
In terms of transitioning to business:
— go by instinct. After a while you'll instinctually know the right time.
— how are they reacting to your questions? Are they reciprocating when you share about yourself? Are they giving one-word answers? This is a sign not enough rapport has been built up.
— if you go too quickly making an offer, there's a gap and it creates resistance.
The key to building rapport is to share deeply and in a give and take situation so that it doesn't seem weird when you transition to business. You want it to be a natural transition between friends.
Don't forget you are communicating with a human being! The person must feel like you WANT to be in the conversation with them. Otherwise, they will feel like a number and you don't care about them when you “pop the business question”.
If you're in a conversation and don't feel it's the right time to bring up business, get out of the conversation, and revisit at another time.
You can't be like an interrogator or interviewer — you must give as much as you take in the conversation. No one-sided questions. Share your own experiences… will build trust faster.
TIP 1 : If you discover someone is a Network Marketer, DON'T ASK THEM WHAT COMPANY THEY'RE WITH. YOU WILL GET PITCHED.
TIP 2: Don't show interest in their company if you're not interested – just to continue the conversation. You will forever be their prospect if you do that.
Soft Transitioning Questions (to begin the transition to business):
- How long have you been in the industry (had your own business)? I've been online for X (you share)
- What made you decide to start your own business?
- I see you work as a X and also have a home business. Which do you like best? (Gets to WHY they started a business in the first place)
- If have kids in HS, ask “I see your kids are about HS age, what do they want to do after? Did you start your kids college (trust) funds early, I know I didn't!” This can transition into another income stream convo.
- If travel – you can say something like “I know you love to travel, so do I. I actually show people how to make money online from anywhere in the world using their laptop? I'd be happy to show you how I do it!”
- If retiring – “I actually teach people how to make money from home after retirement (or to get ready to retire)… if you like to see how I do it, I'd be happy to share”.
COMMON THEME: Look for areas to transition to business while you're building rapport and trust. Often the conversation will lead to clues.
HOMEWORK: Talk to at least 10 people on FB messenger and try to transition at least half of them to a business convo.
CLIFF NOTES FROM DAY FOUR
How and When To Make The Offer
You will NOT make money in your business if you are not MAKING OFFERS!
Important: people join people, not companies. That's why you bother to build rapport and trust.
Most people don't take offers because of SELF DOUBT
It is highly likely the person you're making the offer to with also have self doubt, and are asking themselves…
- Can I do this?
- Why will this time be different (if they failed previously)?
- Will you be there to support me?
Try to answer these doubts BEFORE you make an offer. When you address self doubt, you will stop having so many objections.
Before making the offer, you want them to see possibilities for themselves.
Let them know they can do this because other people just like them have been successful (give actual examples either yourself or someone else, if possible)
Buying is an emotional decision. Paint a picture of what their future will be like if they succeed, and then let them know you have a possible solution for them.
When you find someone's pain point (during rapport building) and address it (how your solution helps), they are much more likely to take a look at your offer.
If they say yes, you can give them a link, but it's better to jump on a 5-minute FB call with you just to explain a little more before you send them to a sales page. Personal touch.
Keep things simple. Don't give them every single detail. Don't overwhelm them with all the features.
Focus on benefits, and know they don't need to be a brilliant marketer or salesperson to have success.
Once you establish these 3 things, you need to make the offer:
— Where they're at
— What they need
— Where they want to go.
If your offer helps, it's time to tell them about it.
Example: “Hey Brooke, I think I have the perfect solution for you. Let's jump on a quick 5-min FB call so I can tell you about it.”
What this does:
— It injects you into the offer more personally rather than just sending them to a sales page.
— The 5 min timeframe lets the know it will be short (and they could do this, too).
What if someone isn't interested in checking out your offer?
Be professional, be cool about it, stay friends because circumstances change.
Tomorrow: Closing and Following up.
CLIFF NOTES FROM DAY FIVE
Closing People Into Your Business
Closing is a process, beginning when you first make a connection. The better you do your job of building some rapport, finding pain point and understanding their needs, the easier the closing process will be. If you do the process correctly, closing is a foregone conclusion if your solution fills their needs.
Closing is about getting someone to MAKE A DECISION — yes or no.
Erin suggests getting your prospect on a 5 minute FB call BEFORE showing them your video, etc.
During this call, she will so a little reaffirming of what she understands the prospect needs and re-establishes their relationship built during rapport building.
Tip about the phone call — speak with certainty and conviction. Be postured. If the prospect senses you are unsure, they will back away.
Simply ask “I have something that will help you . Do you want to take a look?“
If they say they want to join, here's a ninja tip — stay on the call with them while they sign up. Many times people get distracted or have trouble with technology, so by staying on the line while they sign up you can help them through any difficulties.
How Erin promotes MLSP:
If there's a Challenge, promote that. It's easiest at $1 and includes a 30-day trial.
If no Live Challenge going on, she promotes the 10-day trial (“a buck a day to check it out”)
If they are ready, give them the direct order link.
Again, stay on the FB Call while they fill this out. THIS IS A HUGE NINJA TACTIC TO GET MORE SALES.
The same applies to closing with your MLM/biz opportunity.
If they are ready to sign up, stay on a call with them while they fill it out.
If your company has a FB group, use the ATM Method to get them interested — Add, Tag, Message
Erin will add a prospect to the company FB group and tag them in specific videos she wants them to see.
Then she will message them to set up a call when they have finished watching the videos.
If your company doesn't have a FB group to do ATM, get them to watch the video and then set up a call when they are finished.
THE FOLLOW-UP PROCESS
When they say they will watch a video (or whatever else your company has to recruit new members), asked them WHEN they can watch it.
Then set up a call with a definite time to follow up.
Don't leave it to them, always set a time to re-connect.
If the prospect “ghosts” you (doesn't answer messages, doesn't show up for appt), call and leave voice mail if have phone number.
If not, leave FB Message reminding them of their appt.
If no answer, wait 2 days and reconnect, saying you're “worried about them since they said they would be there at ____… worried that something happened. Are you ok?“
If still no answer, drop it for a month or two, then re-connect saying something like “Hey, last time we spoke you said you wanted to ______, did you find a way to do that?”
Be Bold, Be Postured, Never Chase.
You are a professional, your job is to follow up.
If the person ghosts you again, send one final question — “this seems this isn't a fit for you right now, should I take you off my follow up list?”
Then take the action if they want to be removed or don't answer.
It's IMPORTANT TO KEEP RECORDS of your conversations, either in a spreadsheet, CRM, or just a notebook.
Keep notes of what was said, what they need, their pain point, and the last conversation.
Then you can follow up and sound like a professional.