Rosemary and I were walking through one of our favorite shopping malls this afternoon, minding our own business and thinking about our planned dinner at The Cheesecake Factory, when all of a sudden…
Someone came up to me from behind and covered my face with a cloth that smelled like chloroform.
I felt sure that I was being kidnapped, right there in the middle of the mall.
For one brief instant, I had visions of getting tied up and thrown in the trunk of a car, never to be seen alive again.
Okay, maybe I've seen one too many Law and Order shows, but this seriously happened.
Only it wasn't a kidnapping in progress. Rather, it was someone's attempt to get me to BUY THEIR PRODUCT.
Chances are if you've visited your local mall in the last couple of years, you've seen these guys and gals selling those cloth pouches (they almost seem like beanbags) that you can microwave to make them warm. They also have some kind of “healing smell” that is supposed to soothe your muscles, your mind, and put you in a peaceful place.
They're usually set up on one of those center island carts and approach you as you walk by, asking (and sometimes) begging you to try one. It happens every damn time I go the the mall, and if you pass the same people multiple times, they will put one of those things in your face EVERY TIME.
If it wasn't so annoying, it would be funny.
I call it “IN YOUR FACE MARKETING”. Literally, in this case.
If this has happened to you, how did it make you feel? Like buying one? Probably not.
Because none of us want to feel pushed into buying anything these days. We are so inundated with advertisements of every shape and form, that we've (quite necessarily) set up defenses to ward off these clowns.
Now, as I managed to disengage this very pushy fellow with the smelly beanbags, I came across another store in the mall. This store was packed with people; in fact, there was practically a LINE to get in.
Several store clerks were strategically placed throughout the store to maximize exposure, and each of them had a line of people waiting to speak with them.
These people had something that the buyers wanted, and the buyers were lining up to give them their credit cards.
An Apple Store.
This was ATTRACTION MARKETING at it's finest.
Quality products with a great reputation.
Fair offers (but never a “sale”).
And top of the line CUSTOMER SERVICE.
In other words, they have given their customers exactly what they want, and attracted people to their stores.
Now, I know this is an extreme example, the little shopping cart in the mall versus APPLE, for goodness sake.
But there is a lesson here.
IN YOUR FACE MARKETING is DEAD.
People will no longer tolerate it. It's all become just too much.
Instead, even large corporations like Apple have learned the benefits of Attraction Marketing.
And as an experienced or new home business owner, whether you are selling info products, pills and lotions, or jellybeans, you MUST be using these very same techniques.
It is a given.
So how do you start?
Well, if you haven't heard of a guy named Mike Dillard and Magnetic Sponsoring, you had better get on board now. Mike is probably the single most influential Attraction Marketer in the network marketing community, and his stuff is gold.
In fact, Mike has put out a series of free videos, delivered right to your email inbox, so that you can become familiar with the concept of Attraction Marketing. The videos are full of valuable information and tips, and they are, as I said, FREE.
You get to decide. Do you want people to come to you, looking to find out more information and ready to buy.
Or do you want to be like the mall bandits, throwing your product in every ones face within 3 feet of you… and watching people run for their lives as you approach.
I've done both, and there's no contest.
To your success!